Midnight 00 is an electrifying shoe label founded by Ada Kokosar, a fashion consultant and street style star, launched around 2017. The brand embodies an after-dark world of footwear, representing the night when people drop their masks and reveal their true selves. Midnight 00's philosophy centers around the duality of nighttime - both the party atmosphere and the intimate time for dreaming. Each shoe is crafted as something precious and special, not just ordinary footwear. The brand gained viral recognition when Kokosar's polka-dot shell shoe photograph exploded on social media, being reposted 250 times and reaching massive audiences without celebrity endorsement. Midnight 00 aims to expand into lifestyle products while maintaining its core vision of authentic self-expression and the multifaceted nature of night culture, from celebration to introspection.