Vivetta is an Italian fashion label founded in 2009 by designer Vivetta Ponti, renowned for its distinctive blend of surrealism, romanticism, and irony. The brand captures impeccable Italian craftsmanship through timeless yet playful designs that draw inspiration from diverse sources including poetry, dolls, antiques, fifties furniture, and sixties to seventies tapestries. Vivetta's collections are characterized by unexpected details such as signature Hand Collars, nature-inspired embroidery, and eye-catching prints featuring faces and hands that transform into whimsical statements of personal style. The brand embraces a philosophy of bold, unconventional femininity that is cultured, playful, and free, creating pieces that speak of art and passion. With nostalgic elements combined with hyper-contemporary silhouettes, Vivetta has rapidly built a loyal fanbase including style icons like Alexa Chung and Anna Della Russo, while being stocked in exclusive department stores worldwide including Harrods, Liberty, and Selfridges.