Shoreditch Ski Club is a London-based outerwear brand founded by fashion veteran Wil Beedle in 2018. The brand emerged from Beedle's vision to create eco-responsible outerwear that seamlessly transitions from city streets to ski slopes, combining East London's creative edge with alpine chic aesthetics. Known for their signature puffer jackets made from 100% recycled fibers—with each jacket containing the equivalent of 10 plastic bottles—Shoreditch Ski Club prioritizes sustainability without compromising on style or performance. Their collections include technical puffers, bombers, leather jackets, and shearlings, all designed with cutting-edge performance technology and thermo-tested to -10 degrees Celsius. The brand has gained a cult following among celebrities like Bella Hadid, Emily Ratajkowski, and Karlie Kloss, who appreciate the label's unique blend of urban attitude and technical functionality. Shoreditch Ski Club represents a new generation of sustainable fashion that refuses to sacrifice aesthetics for environmental responsibility.