SAM.
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About the brand
SAM is a high-end outerwear brand that debuted in 2010, designed for the modern luxury consumer seeking both style and functionality[1]. Founded by Suzanne and Andrew Marc Schwartz alongside their daughter Jenna, the brand name represents the initials of its founders[1]. SAM's iconic aesthetic masterfully contrasts everyday utility with alpine-inspired luxury, creating designs that seamlessly facilitate both urban and outdoor lifestyles[1]. Recognizing the need for outerwear that fuses everyday practicality with sophisticated style, the brand offers a wide range of flattering silhouettes crafted with resilient fabrics and high-performance materials[1]. The majority of their collection features wind-resistant and water-repellent properties, ensuring year-round functionality without compromising on fashion[1]. Created by the design team who previously made waves in the industry for decades, SAM represents their triumphant return to outerwear after selling Andrew Marc in 2005, promising to deliver a modern edge where fashion meets function[1].
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