Khrisjoy is a luxury outerwear brand founded in 2017 by stylist Marzia Bellotti and Maurizio Purificato, co-founder of Milan-based multibrand store Antonia. Based in Milan and entirely crafted in Italy, the brand has established itself as a contemporary fashion label with a distinctive streetwear vibe, specializing in innovative puffer jackets and outerwear. The brand is characterized by bold, creative and joyful designs that feature oversize cuts, bright colors, and playful details. Each piece showcases cocoon shapes, high-fashion details, and innovative textures transformed into kaleidoscopic colors. Khrisjoy's versatile designs are crafted with certified materials and known for their roomy shapes and stand-out aesthetic. Initially focused on women's wear, the brand expanded to include a men's collection in 2020, reflecting the same eclectic spirit. The label has gained recognition for its convincing visual identity and bold lines, attracting an expressive community of creatives from diverse cultural backgrounds.