PETER DO

Under the Radar

Trendiness score

35 of 100

Popularity score

55 of 100

0

Brand fans

7

Product saves

New York City

https://peterdo.net

Style keywords

minimalist

structured

tailored

functional

modern

About the brand

PETER DO was established in 2018 in New York City by Vietnamese-born designer Peter Do and four founding members who collectively built the brand on principles of family, kindness, and mutual respect. The brand is dedicated to creating a new future in fashion through thoughtful design and a process of reduction, where every detail is tested and refined to adapt to the complexities of contemporary women's lives. Known for structured jackets, tailored trousers, razor-cut pleating, and subtle nods to traditional Vietnamese dress like the áo dài, PETER DO focuses on functionality and longevity rather than seasonal trends. The brand operates on a sustainable, made-to-order model and emphasizes architectural construction with honest textiles. PETER DO has gained recognition from prestigious retailers globally including Dover Street Market, Bergdorf Goodman, and Net-A-Porter, while maintaining its commitment to New York's garment district and fostering a supportive workplace culture.

New York City

https://peterdo.net

Instagram

536k followersOpen in app

What people are saying

YouTube

the quality is really good... the fabric is easy care these this is machine washable

Oct, 2024

YouTube

it's like you have pockets like functionality is kind of key. but what I love here and also because it is this glossy black like this skirt I'm obsessed. with um it's still so elegant. and you wear this with sneakers. and a T-shirt. and you have a very elegant approach in the city.

Oct, 2024

10 Magazine

If there's one thing Peter Do knows how to do, it's give you a dozen outfit options or more from just one shirt.

Oct, 2024

YouTube

these pieces are adjustable. and adaptable. and easy to move in embodying his philosophy of versatility peter Doe has always excelled at merging. function with luxury.

Aug, 2024

YouTube

peter Doe has this sense of quality and durability to last as long as you need it to in any stage of your day.

Aug, 2024

YouTube

you might notice spacer fabric in their collections as well an original material developed by Peter Doe with a lightweight quality to it. and known to be more wrinkle resistant to hold up that shape.

Aug, 2024

The Cut

I would 1,000 percent buy the pants because they're an investment piece that fits my style and my body perfectly. It's often hard for me to find pants that fit my shape without needing a tailor.

Oct, 2023

The Cut

I'd also buy the tank tops because for $100, they were better quality than some viral designer tanks I have that cost me way more than that.

Oct, 2023

On one hand I like the modular coherence, you could mix and match pretty much anything from this collection. I think the related downside is that it's pretty boring in terms of color and texture variations.

Sep, 2025

The silhouettes are fine, nothing groundbreaking but it all looks good. Triacetate and polyethylene for most items is disappointing, as are the prices. $340 for a black hoodie with a stripe?

Sep, 2025

his namesake label has been disappointing overall. he was hyped up to fill the phoebe philo gap while she was on hiatus, but the tailoring and more importantly the creative direction was nowhere near her level.

Sep, 2025

YouTube

do I think petero is insanely overpriced yes and I find it weird that the prices seem to just constantly be rising

Oct, 2023

YouTube

the quality is really good... the fabric is easy care these this is machine washable

Oct, 2024

YouTube

it's like you have pockets like functionality is kind of key. but what I love here and also because it is this glossy black like this skirt I'm obsessed. with um it's still so elegant. and you wear this with sneakers. and a T-shirt. and you have a very elegant approach in the city.

Oct, 2024

10 Magazine

If there's one thing Peter Do knows how to do, it's give you a dozen outfit options or more from just one shirt.

Oct, 2024

YouTube

these pieces are adjustable. and adaptable. and easy to move in embodying his philosophy of versatility peter Doe has always excelled at merging. function with luxury.

Aug, 2024

YouTube

peter Doe has this sense of quality and durability to last as long as you need it to in any stage of your day.

Aug, 2024

YouTube

you might notice spacer fabric in their collections as well an original material developed by Peter Doe with a lightweight quality to it. and known to be more wrinkle resistant to hold up that shape.

Aug, 2024

The Cut

I would 1,000 percent buy the pants because they're an investment piece that fits my style and my body perfectly. It's often hard for me to find pants that fit my shape without needing a tailor.

Oct, 2023

The Cut

I'd also buy the tank tops because for $100, they were better quality than some viral designer tanks I have that cost me way more than that.

Oct, 2023

On one hand I like the modular coherence, you could mix and match pretty much anything from this collection. I think the related downside is that it's pretty boring in terms of color and texture variations.

Sep, 2025

The silhouettes are fine, nothing groundbreaking but it all looks good. Triacetate and polyethylene for most items is disappointing, as are the prices. $340 for a black hoodie with a stripe?

Sep, 2025

his namesake label has been disappointing overall. he was hyped up to fill the phoebe philo gap while she was on hiatus, but the tailoring and more importantly the creative direction was nowhere near her level.

Sep, 2025

YouTube

do I think petero is insanely overpriced yes and I find it weird that the prices seem to just constantly be rising

Oct, 2023