Founded in 2020 by self-taught designer Lois Saunders, 1XBLUE emerged from East London's underground fashion scene as a bold challenger to conventional streetwear norms. The brand began with an innovative approach to sustainability, recycling second-hand football scarfs into wearable garments, giving each piece a nostalgic aesthetic with sporting heritage. 1XBLUE has since evolved into a hyperrealist streetwear dream, fusing Y2K nostalgia, anime influences, and cyberpunk elements into vibrant, unconventional designs. Known for its surrealist graphics and avant-garde silhouettes, the brand blurs the line between fashion and art, with each collection telling a unique story that invites wearers into a world of self-expression and escapism. Remaining independently owned and operated by Saunders, 1XBLUE maintains its distinctive voice through signature pieces like the Butterfly Cardigan and Mescondi T-shirt, attracting fashion-forward individuals seeking authenticity and innovation in their wardrobe choices.