PFEIFFER

PFEIFFER brand image
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Style keywords

Modern
Australian
Effortless
Sustainable
Luxurious

About the brand

Born in Bondi in 2015, PFEIFFER is an Australian fashion label redefining modern womenswear. Founded by Angela Aspradakis and Virginie Pepin, the brand designs for their clientele and themselves, with a slip-on-and-go ease that is a prerequisite for the busy, modern woman. The Bondi-based label focuses on perfecting subtle details that make each piece wearable luxury, equal parts powerful, sensual and playful, tipped off with a unique Australian cool. In 2018, PFEIFFER released the Moreno twist dress which marked the beginning of a new era for the brand. Since then, draped, twisted and tucked dresses have become key signatures alongside bias cuts and asymmetric details that are modern, confident and creative. The team manipulates fabrics like linen and leather into unexpected shapes, focusing on dressing women with pieces that are inspirational and empowering. Made in Australia with manufacturing in Sydney, the brand uses responsibly sourced materials, predominantly cotton and linen with machine washable ease.

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What people are saying

PayPal Melbourne Fashion Festival

Pfeiffer’s designs are modern and tailored – and all about effortless, versatile dressing.

Feb, 2024

PayPal Melbourne Fashion Festival

having our brand be Australian made is something we really believe in.

Feb, 2024

PayPal Melbourne Fashion Festival

Longer ribbons/sashes were employed by Pfeiffer too, as they cascaded down from necklaces and skirt hems.

Mar, 2024

PayPal Melbourne Fashion Festival

I'm surprised to learn that Pfeiffer does reverse designing - they start with their fabric, and then design for that fabric group. This is because Virginie and Angela travel to Hong Kong twice a year and reuse what is considered waste fabric from other fabric mills.

Feb, 2024

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