LEJE

LEJE brand image
Classic Favorite
Trendiness score
Trendiness score
57 of 100
Popularity score
Popularity score
62 of 100
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Style keywords

Deconstructed
Sustainable
Heritage-modern
Cut-out
Handcrafted

About the brand

LEJE, meaning 'The I' in French, is a forward-thinking fashion brand founded by South Korean designers Je Yang-mo and Kang Ju-hyeong in 2017. Both graduates of prestigious Parisian fashion schools (Studio Berçot and Esmod Paris), the designers cultivated their expertise at luxury houses Lanvin and Balmain before launching LEJE. The brand operates with workshops in both Paris and Seoul, seamlessly blending traditional Korean craftsmanship with contemporary French draping techniques. LEJE is deeply committed to sustainability, working with elderly Korean artisans to preserve disappearing traditional crafts like hand-embroidery and metalwork, incorporating these ancient techniques into modern couture pieces. Originally conceived as menswear, the brand has expanded to include womenswear, creating deconstructed silhouettes with signature cut-out designs. Their philosophy centers on 'unexaggerated yet bountiful beauty,' challenging conventional Asian fashion while celebrating cultural heritage through timeless, artistically-driven pieces.

Paris, France (founded by Korean designers)
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What people are saying

Harper's Bazaar

This preference is not only due to LEJE's ability to understand the fragile and seductive features of It girl Jennie, but also stems from its capacity to interpret traditional Korean cultural elements and creatively apply surplus fabric (deadstock).

Aug, 2025

Korea JoongAng Daily

Fusing centuries-old Korean crafts with bold silhouettes, the five-year-old brand reimagines the future of Korean female identity as confidently extravagant.

May, 2025

Korea JoongAng Daily

Korean beauty shouldn't be limited to just being reserved and elegant. As history should have it, it is also over-the-top resplendent and lavishly beautiful.

May, 2025

Vogue Hong Kong

The top is handcrafted with over 1,000 handcrafted metal embellishments, while the bottoms reinterpret the traditional Korean 'Salchang Kojaengi' with an avant-garde twist.

Mar, 2025

Revolve

It's super chill and comfy. Love how just one T-shirt can make me look effortlessly cool!

Aug, 2024

ASIANSTREET

We are largely inspired by observing the charms that originate from what's different as well as the process of harmonizing a carefree subculture with sophisticated luxury culture, structural masculinity and graceful femininity, and the histories and cultures of the East and West.

Jan, 2025

We The Cool Magazine

All designs are crafted within our own principles of 3-zeroes (Zero-waste, Zero-chemical process and Zero-Stereotype).

Oct, 2024

We The Cool Magazine

LEJE's silhouette relates to space. The spaces that are shown from various cuts (which may include the part of a body) create a silhouette that represents LEJE.

Oct, 2024

Revolve

Very nice looking. However, the sizing is not suitable. The cut is very small.

Oct, 2024

Revolve

Runs very small.

Feb, 2024

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