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Brand Spotlight
PETER DO
PETER DO was established in 2018 in New York City by Vietnamese-born designer Peter Do and four founding members who collectively built the brand on principles of family, kindness, and mutual respect. The brand is dedicated to creating a new future in fashion through thoughtful design and a process of reduction, where every detail is tested and refined to adapt to the complexities of contemporary women's lives. Known for structured jackets, tailored trousers, razor-cut pleating, and subtle nods to traditional Vietnamese dress like the áo dài, PETER DO focuses on functionality and longevity rather than seasonal trends. The brand operates on a sustainable, made-to-order model and emphasizes architectural construction with honest textiles. PETER DO has gained recognition from prestigious retailers globally including Dover Street Market, Bergdorf Goodman, and Net-A-Porter, while maintaining its commitment to New York's garment district and fostering a supportive workplace culture.
Style keywords
Minimalist
Structured
Tailored
Functional
Modern
Brand Spotlight
PETER DO
Style keywords
Minimalist
Structured
Tailored
Functional
Modern
PETER DO was established in 2018 in New York City by Vietnamese-born designer Peter Do and four founding members who collectively built the brand on principles of family, kindness, and mutual respect. The brand is dedicated to creating a new future in fashion through thoughtful design and a process of reduction, where every detail is tested and refined to adapt to the complexities of contemporary women's lives. Known for structured jackets, tailored trousers, razor-cut pleating, and subtle nods to traditional Vietnamese dress like the áo dài, PETER DO focuses on functionality and longevity rather than seasonal trends. The brand operates on a sustainable, made-to-order model and emphasizes architectural construction with honest textiles. PETER DO has gained recognition from prestigious retailers globally including Dover Street Market, Bergdorf Goodman, and Net-A-Porter, while maintaining its commitment to New York's garment district and fostering a supportive workplace culture.