Under the Radar

Trendiness score

54 of 100

Popularity score

38 of 100

Brand fans

Product saves

New York City

https://onlyhearts.com

Style keywords

Romantic

Sustainable

Feminine

Comfortable

Vintage

About the brand

Helena Stuart founded Only Hearts in 1978 with her first innovative theme shop on Columbus Avenue in New York City, revolutionizing the fashion industry by coining the term "inner outerwear." This groundbreaking concept transformed undergarments into versatile pieces that could be seen and worn as complete outfits, making lingerie a fashionable statement rather than hidden foundation wear. Today, Helena works alongside her daughter Kaya to create collections that emphasize soft fabrics, sweet prints, and flattering fits, all designed and manufactured in Manhattan's garment district. The brand is committed to sustainability and ethical production, using 100% organic Pima cotton sourced from Peru and maintaining eco-friendly practices throughout their supply chain. Only Hearts offers a comprehensive range including lingerie, loungewear, and dresses that cater to confident, fully-engaged women who value comfort without sacrificing style.

New York City

https://onlyhearts.com

Instagram

30k followersOpen in app

What people are saying

Zappos

This bralette is cute, comfortable and great quality. I like the ease of the front closure. I am consistently a size M in the Only Hearts brand.

Oct, 2025

Free People

This is a super comfy, sensitive-skin friendly top. Although, if your skin is super sensitive, the elastic in the sleeves might bother you. I'm usually a size 2 or 4 in tops and the small fits comfortably.

Aug, 2025

Free People

Only Hearts is ethically manufactured in New York City using local, dead-stock, organic, recycled, and certified made-in-green textiles.

Aug, 2025

Only Hearts makes things in small batches to be sustainable/ethical. They are super popular with lingerie boutiques & make larger batches when ordered by the stockists.

Mar, 2025

Zappos

Bra cup size in Only Hearts is a little big in comparison to its circumference strap - but small in fit overall.

Oct, 2025

Everything is very delicate, so you have to hand wash, and the designs are among the most flattering I've ever worn. But online shopping at the Company website is atrocious.

Mar, 2025

It's a brand for sizes XS-M/L people, so I don't buy, but I look at their website all the time because I love their materials and minimalism.

Mar, 2025

Only Hearts Whisper Sweet Nothings Coucou body - Sexy. AF!! The open access "ouvert" design allows it to stay on for longer playtime but IDK if it's worthy of $125 for the bodysuit.

Jul, 2024

But several times - which makes it a pattern and not a glitch - they take my money and never ship the order.

Mar, 2025

Anyway, if you like this brand, buy their pieces at a reputable retailer, not from the company website.

Mar, 2025

Zappos

This bralette is cute, comfortable and great quality. I like the ease of the front closure. I am consistently a size M in the Only Hearts brand.

Oct, 2025

Free People

Aug, 2025

Free People

Only Hearts is ethically manufactured in New York City using local, dead-stock, organic, recycled, and certified made-in-green textiles.

Aug, 2025

Only Hearts makes things in small batches to be sustainable/ethical. They are super popular with lingerie boutiques & make larger batches when ordered by the stockists.

Mar, 2025

Zappos

Bra cup size in Only Hearts is a little big in comparison to its circumference strap - but small in fit overall.

Oct, 2025

Everything is very delicate, so you have to hand wash, and the designs are among the most flattering I've ever worn. But online shopping at the Company website is atrocious.

Mar, 2025

It's a brand for sizes XS-M/L people, so I don't buy, but I look at their website all the time because I love their materials and minimalism.

Mar, 2025

Only Hearts Whisper Sweet Nothings Coucou body - Sexy. AF!! The open access "ouvert" design allows it to stay on for longer playtime but IDK if it's worthy of $125 for the bodysuit.

Jul, 2024

But several times - which makes it a pattern and not a glitch - they take my money and never ship the order.

Mar, 2025

Anyway, if you like this brand, buy their pieces at a reputable retailer, not from the company website.

Mar, 2025