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Brand Spotlight
Only Hearts
Helena Stuart founded Only Hearts in 1978 with her first innovative theme shop on Columbus Avenue in New York City, revolutionizing the fashion industry by coining the term "inner outerwear." This groundbreaking concept transformed undergarments into versatile pieces that could be seen and worn as complete outfits, making lingerie a fashionable statement rather than hidden foundation wear.
Today, Helena works alongside her daughter Kaya to create collections that emphasize soft fabrics, sweet prints, and flattering fits, all designed and manufactured in Manhattan's garment district. The brand is committed to sustainability and ethical production, using 100% organic Pima cotton sourced from Peru and maintaining eco-friendly practices throughout their supply chain. Only Hearts offers a comprehensive range including lingerie, loungewear, and dresses that cater to confident, fully-engaged women who value comfort without sacrificing style.
Style keywords
Romantic
Sustainable
Feminine
Comfortable
Vintage
Brand Spotlight
Only Hearts
Style keywords
Romantic
Sustainable
Feminine
Comfortable
Vintage
Helena Stuart founded Only Hearts in 1978 with her first innovative theme shop on Columbus Avenue in New York City, revolutionizing the fashion industry by coining the term "inner outerwear." This groundbreaking concept transformed undergarments into versatile pieces that could be seen and worn as complete outfits, making lingerie a fashionable statement rather than hidden foundation wear.
Today, Helena works alongside her daughter Kaya to create collections that emphasize soft fabrics, sweet prints, and flattering fits, all designed and manufactured in Manhattan's garment district. The brand is committed to sustainability and ethical production, using 100% organic Pima cotton sourced from Peru and maintaining eco-friendly practices throughout their supply chain. Only Hearts offers a comprehensive range including lingerie, loungewear, and dresses that cater to confident, fully-engaged women who value comfort without sacrificing style.