KAT THE LABEL

KAT THE LABEL brand image
Classic Favorite
Trendiness score
Trendiness score
55 of 100
Popularity score
Popularity score
70 of 100
0
Brand fans
4
Product saves

Style keywords

Vintage-inspired
Lace
Delicate
Timeless
Intricate

About the brand

Founded in 2015 by Kate Nixon, Kat the Label is a Melbourne-born intimates brand that has transformed from a university project into a globally recognized lingerie label. The brand creates vintage-inspired intimates designed for every body and budget, with a mission to 'elevate the everyday.' Kate identified a gap in the market for non-overly sexualized, affordable lingerie that prioritizes comfort and self-confidence over the male gaze. The brand's signature aesthetic features intricate detailing, luxe lace, and designs with little to no structure, allowing the fabric itself to shine. Drawing inspiration from bygone eras, collections include 1920s-inspired delicate bralettes and 80s-style corsets. Kat the Label has gained international acclaim, with pieces worn by celebrities like Kylie Jenner and featured in prestigious publications including VOGUE and ELLE. Committed to ethical manufacturing and sustainable practices, the female-led brand operates with a vision to become the world's most sought-after lingerie brand while empowering wearers through carefully curated, timeless pieces.

Melbourne, Australia
Instagram
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What people are saying

Kat the Label

This set is absolutely so comfortable. It fits my boobs fantastically and I really like the coverage on the thong.

Oct, 2025

Kat the Label

I'm pretty impressed with this given the price for the set! So comfy and sexy and the sizing is perfect. I have a slightly wider chest and even so I still thing it fits pretty great.

Sep, 2025

Kat the Label

Super Soft and Comfortable. Such a glamorous and feminine set. The satin is really soft and feels lovely on the skin. Comfortable for day to day wear. The buttons down the front are very cute but can sometimes sit a little funny.

Jul, 2025

Lemon8-app

As someone who values both comfort and style, I recently opted for the Kat The Label Maverick Set. It truly exceeded my expectations! At $85, it's a bit of a splurge, but the fit is incredible and the materials feel luxurious against the skin.

Dec, 2023

Lemon8-app

The quality of the fabric is amazing, and I feel so confident wearing it. It's perfect for everyday wear or special occasions. If you're contemplating between the two brands, I can't push you hard enough to try Kat The Label!

Dec, 2023

Lemon8-app

I recently stumbled upon Kat The Label while searching for quality lingerie, and I'm so glad I did! Their designs are exquisite, and I recently bought a couple of thongs and a bralette. The materials are soft and breathable, making them perfect for everyday wear.

Jun, 2023

Lemon8-app

I recently purchased the Harley Set from Kat The Label, and I was completely blown away by the quality. The fabric feels luxurious against the skin, and the fit is perfect. It's so refreshing to find a brand that offers size inclusivity while still maintaining stunning designs.

Jun, 2023

Lemon8-app

When it comes to lingerie, Kat The Label stands out for its stunning designs and quality, making it a favorite among fashion enthusiasts.

May, 2023

Domain Review Stonnington & Boroondara

Echoing the brand's signature lace-trimmed lingerie, this delicate sleep set comes in rich colourways like espresso and cobalt.

Jul, 2024

Reddit

Kat the label. The designs are so cute but the quality and fit is just awful. If you look closely at the models you can see the issues, which unfortunately I didn't notice until I tried their stuff irl. The materials feel cheap and uncomfortable which is especially annoying given it's underwear and pyjamas. They don't do specific bra sizes and it makes a big difference, especially for anything with an underwire.

Apr, 2024

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