Loro Piana

Loro Piana brand image
Classic Favorite
Trendiness score
Trendiness score
45 of 100
Popularity score
Popularity score
97 of 100
113
Brand fans
42
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Hasti and 112 others favorited this brand

Style keywords

Minimalist
Sophisticated
Discreet
Luxurious
Timeless

About the brand

Loro Piana is a legendary Italian luxury fashion house founded in 1924 by Pietro Loro Piana in Quarona, Piedmont. What began as a wool trading business has evolved into the world's foremost cashmere master, renowned for sourcing the finest and rarest raw materials including vicuña from South America, baby cashmere from Mongolia, and extra-fine Merino wool from Australia and New Zealand. The company remained family-owned for nearly a century, with Franco Loro Piana expanding internationally after taking over in 1941, followed by his sons Sergio and Pier Luigi who transformed it into a luxury goods brand in the 1970s. Acquired by LVMH in 2013 for €2 billion, Loro Piana embodies the essence of "quiet luxury" and "stealth wealth". The brand eschews logos and flashy branding, instead focusing on unparalleled quality, craftsmanship, and understated elegance. With complete vertical integration across nine Italian production sites, Loro Piana maintains absolute control over every aspect of manufacturing, from fiber to finished garment.

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What people are saying

Onward Reserve

With high quality 120s fabric from Loro Piana, this blazer is pure class and goes with pretty much everything.

Sep, 2025

Lemon8-app

I had a wonderful time at Loro Piana in Japan trying on their renowned LP loafers. The quality is top-tier, and their elegant design makes them perfect for any occasion. I learned firsthand to size up, especially with a broader fit

Jun, 2025

The Shoe Snob Blog

The hallmark of this luxury loafer is its unparalleled suede quality—exceptionally soft with a rich, luxurious nap that none of the alternatives below quite match.

Mar, 2025

Loro Piana Summer Walk Review: Worth It? How to Style? 2024/2025

While there may be occasional reports of sizing issues or break-in periods, the overwhelming majority of reviews highlight the comfort and wearability of Loro Piana shoes.

Jan, 2025

Glam & Glitter

Famously an avoider of gimmicky, trend-led styles, Loro Piana instead favours the enduring appeal of classic design and the Extra Bag epitomises this. An ingeniously simple design that prioritises functionality and wearability, this is a bag I've found myself reaching for over and over without even thinking about it.

Dec, 2024

Glam & Glitter

It's no secret that exquisite materials and impeccable craftsmanship are hallmarks of the Loro Piana brand.

Dec, 2024

Svasa Life

Honestly, the quality is unmatched. As someone who regularly uses luxury products, I'm transitioning away from the more conspicuous monogrammed brands like Louis Vuitton or Gucci, and leaning towards the subtler elegance of brands like Loro Piana or Loewe.

Dec, 2024

OffBeat 1

While the quality is indisputable, I gravitate toward brands like Loro Piana, which excel in high-end textiles such as cashmere and vicuña, rather than leather.

Nov, 2024

YouTube

Loro Piana having such simple designs is actually quite intelligent in that from an investment perspective it makes the pieces. much more easily resellable. and it makes them more likely to retain good value because nothing is trendy.

Jun, 2025

YouTube

and then Loro Piana trying to charge me $1 to $2,000. for its starting point silk shirt does the silk feel that. nice absolutely not... there are other shops in the world that provide good quality raw materials at a fraction of the price.

Jun, 2025

Muslin Dhaka

Drawback: Some products' prices are too high, and you would not get any reason for the price.

Mar, 2025

Reddit

TBH Loro Piana recently had a scandal surrounding their quality vs. markup. I would look into that prior to investing in their pieces; even if you still choose to do so, it may help to be informed.

Oct, 2024

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