Allude is a renowned German luxury knitwear brand founded in 1993 by Andrea Karg, a former lawyer who discovered her passion for cashmere and decided to redefine the material in fashion. Based in Munich, the brand has built its reputation on creating sophisticated cashmere garments that combine modernity with classic elegance. Allude specializes exclusively in premium cashmere, sourcing the finest fibers from Mongolia and processing them with meticulous attention to detail. The brand's philosophy centers on timeless design rather than fast fashion trends, emphasizing clean lines, minimalist aesthetics, and subtle sophistication. Known as the 'queen of cashmere,' Andrea Karg has established Allude as a symbol of understated luxury, creating pieces that seamlessly integrate into any wardrobe while maintaining exceptional quality and durability. The brand operates a unique Cashmere Clinic in Munich, offering specialized care services, reflecting their commitment to longevity and sustainable fashion practices.