AGNONA

Under the Radar

Trendiness score

60 of 100

Popularity score

42 of 100

Brand fans

Product saves

Italy

https://agnona.com

Style keywords

timeless

sophisticated

luxury

refined

minimalist

About the brand

Agnona is an Italian luxury fashion house founded in 1953 by Francesco Ilorini Mo in the alpine Piedmont region. Originally established as a specialized wool mill, Agnona gained recognition supplying exceptional textiles to renowned couturiers including Christian Dior, Cristóbal Balenciaga, and Yves Saint Laurent. Francesco Ilorini Mo, obsessed with quality and excellence, traveled globally sourcing the world's finest natural fibers from Peru, Mongolia, China, and Tasmania, including rare vicuña, cashmere, and alpaca. In the 1970s, Agnona evolved from textile supplier to luxury ready-to-wear brand, maintaining its commitment to exceptional craftsmanship and innovative fabric techniques. The brand embodies sophisticated Italian elegance with clean lines, understated luxury, and timeless design philosophy. Today, under creative director Stefano Aimone, Agnona continues creating meticulously crafted garments celebrating nature's finest materials, representing quiet luxury and contemporary refinement for discerning customers worldwide.

Italy

https://agnona.com

Instagram

70k followersOpen in app

What people are saying

Because Magazine

Agnona has always spoken in fabric. Its identity is rooted in quiet craft rather than spectacle - precise tailoring, soft materials, and a resistance to noise.

May, 2025

Because Magazine

For decades, the Italian house has let texture and its textiles speak louder than trends. It was quiet luxury before quiet luxury became a thing.

May, 2025

Fashionality.nyc

These garments are designed to envelop the body with a noble, tactile quality, embodying Agnona's dedication to luxurious yarns and craftsmanship.

Feb, 2025

Fashionality.nyc

Inspired by the fleeting moments between dreams and wakefulness, Agnona's FW25 collection embodies the brand's commitment to craftsmanship and timeless elegance.

Feb, 2025

Medium

Although fabric quality has decreased, their clothing fit and design have remained consistent.

Jul, 2024

Medium

Agnona's womenswear isn't as aggressive as Brunello Cucinelli's — it's cleaner and more balanced, with colors primarily in white, beige, and light shades.

Jul, 2024

Medium

Agnona's menswear is better suited for slimmer, younger men, somewhat resembling Zegna, ideal for young second-generation wealthy individuals.

Jul, 2024

Medium

The women's design quality has noticeably declined, with less heavyweight cashmere fabric and increasingly thinner materials.

Jul, 2024

Because Magazine

Agnona has always spoken in fabric. Its identity is rooted in quiet craft rather than spectacle - precise tailoring, soft materials, and a resistance to noise.

May, 2025

Because Magazine

For decades, the Italian house has let texture and its textiles speak louder than trends. It was quiet luxury before quiet luxury became a thing.

May, 2025

Fashionality.nyc

These garments are designed to envelop the body with a noble, tactile quality, embodying Agnona's dedication to luxurious yarns and craftsmanship.

Feb, 2025

Fashionality.nyc

Inspired by the fleeting moments between dreams and wakefulness, Agnona's FW25 collection embodies the brand's commitment to craftsmanship and timeless elegance.

Feb, 2025

Medium

Although fabric quality has decreased, their clothing fit and design have remained consistent.

Jul, 2024

Medium

Agnona's womenswear isn't as aggressive as Brunello Cucinelli's — it's cleaner and more balanced, with colors primarily in white, beige, and light shades.

Jul, 2024

Medium

Agnona's menswear is better suited for slimmer, younger men, somewhat resembling Zegna, ideal for young second-generation wealthy individuals.

Jul, 2024

Medium

The women's design quality has noticeably declined, with less heavyweight cashmere fabric and increasingly thinner materials.

Jul, 2024