LOW CLASSIC

LOW CLASSIC brand image
Classic Favorite
Trendiness score
Trendiness score
54 of 100
Popularity score
Popularity score
64 of 100
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Style keywords

Minimalist
Contemporary
Timeless
Understated
Refined

About the brand

LOW CLASSIC is a Seoul-based fashion brand founded in 2009 by three designers: Lee Myungshin, Hwang Hyng-ji, and Park Jin-seon, who met while studying costume design at Konkuk University. Born from their desire to create wearable, reasonably-priced designer clothing that filled a gap in the Korean fashion market, the brand has evolved into a globally recognized name. LOW CLASSIC stands out in Seoul's vibrant fashion scene through its subdued minimalism and understated elegance, offering a refined alternative to the city's typically flamboyant style. The brand's philosophy centers on presenting timeless aesthetics for diverse lifestyles, emphasizing comfortable classics made from premium materials with innovative details. Their collections balance contemporary and classical beauty, featuring clean cuts, neutral palettes, and thoughtful embellishments. From its humble online beginnings, LOW CLASSIC has expanded internationally, being stocked by prestigious retailers like Opening Ceremony and featured in major fashion publications, while maintaining its commitment to representing inner beauty through accessible luxury.

Seoul, South Korea
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What people are saying

RUSSH

LOW CLASSIC is a Seoul-based fashion label that seamlessly blends minimalist design principles with feminine elegance. The brand is renowned for its streamlined silhouettes and timeless pieces... LOW CLASSIC's commitment to quality and simplicity has established it as a prominent name in contemporary fashion, appealing to those who appreciate understated sophistication.

Sep, 2025

xiaohongshu review blog

What impresses me most about this bag is its 'texture is attitude'. Many 'deerskin' bags on the market are actually imitation leather or embossed pu, and they will reveal their contents as soon as you touch them. This one's crafted from natural, vegetable-tanned deerskin, giving it a baby-soft feel.

Aug, 2025

BNTO

LOW CLASSIC distinguishes itself from other Seoul-based labels with its distinctive ability to blend minimalist design with graceful femininity. Founded by Myongsin Lee, the brand is renowned for its meticulous attention to quality and fit, evident in its tailoring and accessories.

Oct, 2024

VELOUR AMSTERDAM

Low Classic's understated design philosophy and architectural simplicity ensures precise tailoring and high-quality fabrics within each product.

Oct, 2024

VELOUR AMSTERDAM

Their silhouettes are effortlessly charming, flattering on everyone and easy to integrate within your closet.

Oct, 2024

YouTube

this one is from Low Classic. it's in this lovely. really interesting petrol green color which feels unusual in of itself. but it's really the the style. and how kind of oversized. that makes it what it is it makes it feel really special. and unique.

Apr, 2024

Reddit

here is my ssense cheatlist (there is many smaller/more affordable brands to check out): arch the. ayede. amomento... low classic. nothing written...

Mar, 2024

SEOULSHOPPER

What sets Low Classic apart for me is its ability to combine simple, minimalist designs with intricate details and thoughtful shapes. This balance makes their pieces easy to wear yet effortlessly stylish.

Jan, 2024

xiaohongshu review blog

There is no obvious logo design on the bag, only a very thin metal mark on the inner seam, which is low-key but still recognizable.

Aug, 2025

Novembre Global

It basically started from a simple thought: We just wanted to design something we want to wear. There was no middle-ground pricing in fashion back then, and everything was priced too high or too low.

Oct, 2023

Novembre Global

However, we didn't want our definition of classic to feel intimidating or boring, so we combined it with the word “low” to add a bit of wit, if you will. We hope everyone can enjoy our designs comfortably.

Oct, 2023

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