LOW CLASSIC

Style keywords
About the brand
LOW CLASSIC is a Seoul-based fashion brand founded in 2009 by three designers: Lee Myungshin, Hwang Hyng-ji, and Park Jin-seon, who met while studying costume design at Konkuk University. Born from their desire to create wearable, reasonably-priced designer clothing that filled a gap in the Korean fashion market, the brand has evolved into a globally recognized name. LOW CLASSIC stands out in Seoul's vibrant fashion scene through its subdued minimalism and understated elegance, offering a refined alternative to the city's typically flamboyant style. The brand's philosophy centers on presenting timeless aesthetics for diverse lifestyles, emphasizing comfortable classics made from premium materials with innovative details. Their collections balance contemporary and classical beauty, featuring clean cuts, neutral palettes, and thoughtful embellishments. From its humble online beginnings, LOW CLASSIC has expanded internationally, being stocked by prestigious retailers like Opening Ceremony and featured in major fashion publications, while maintaining its commitment to representing inner beauty through accessible luxury.














