LE 17 SEPTEMBRE

LE 17 SEPTEMBRE brand image
Under the Radar
Trendiness score
Trendiness score
50 of 100
Popularity score
Popularity score
57 of 100
0
Brand fans
2
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Style keywords

Minimalist
Quiet luxury
Timeless
Understated
Sustainable

About the brand

LE 17 SEPTEMBRE is a Seoul-based fashion brand founded in 2013 by self-taught designer Eunhye Shin, named after her birthday in French. What began as a personal fashion blog organically evolved into a globally recognized label when followers began requesting her handmade pieces. The brand's philosophy centers on 'quiet luxury' - creating timeless, minimalist designs that prioritize quality over trends. Shin, a former violinist, brings an artistic sensibility to her work, starting each design with carefully selected fabrics and incorporating subtle details inspired by traditional Korean costumes, art, and architecture. The brand is committed to sustainability, producing garments in limited quantities using responsible methods and increasingly incorporating recycled materials. Available at prestigious retailers like Net-a-Porter, Farfetch, and Matches Fashion, LE 17 SEPTEMBRE has earned recognition for its exquisite craftsmanship, refined simplicity, and 'forever classics' that transcend seasonal trends while maintaining understated elegance.

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What people are saying

THE OUTNET

Their coats, knitwear and separates are so reliable, all made from quality materials in a goes-with-anything color palette.

Oct, 2025

The Cardiff Oratory

Playing with exaggerated silhouettes, Le 17 Septembre's buttery ivory coat serves to add an element of structure to any outfit. It's composed of 80 per cent wool and features balloon sleeves with a dropped shoulder for a comfortable yet elevated piece.

Nov, 2024

Harper's Bazaar

I own more than a few, and I turn to them throughout the year, whatever the season – one of my favourites is a long, floaty style I bought from Le 17 Septembre a few seasons back, which I have pretty much worn out.

Sep, 2024

Harper's Bazaar

Filled with excellent outerwear, knitwear, shirting, tailoring and relaxed separates, the collections are chic and understated, and everything is exquisitely made.

Feb, 2023

Harper's Bazaar

The quality is so good because fabric and fit is the starting point for every single piece, and Shin puts great thought behind each design, even if the idea appears to be relatively pared-back and simple.

Feb, 2023

Metal Magazine

Our direct-to-customer system allows us to keep reasonable prices by not giving margins to the merchandising giants.

Oct, 2022

Medium

LE17SEPTEMBRE: A brand that flirts with the Quiet Luxury vibe but fails in fabric quality, like a 10,000 RMB coat made entirely of polyester.

Sep, 2024

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