ANDERSSON BELL

Classic Favorite

Trendiness score

52 of 100

Popularity score

61 of 100

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0

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Seoul, South Korea

https://anderssonbell.com

Style keywords

Minimalist

Streetwear

Gender-fluid

Oversized

Layered

About the brand

Andersson Bell is a Seoul-based fashion label founded in 2014 by creative director Dohun Kim, born from an unexpected cultural collision between Korean urban energy and Scandinavian minimalism. The brand's genesis traces back to Kim's transformative journey to Stockholm, where he was captivated by Sweden's tranquil order and understated design—a stark contrast to his vibrant Korean upbringing. This cultural duality is reflected in the brand's very name: 'Andersson' draws from classic Swedish surnames, while 'Bell' resonates with traditional Korean temple bells. The brand masterfully blends Korean street-savvy aesthetics with Nordic restraint, creating story-telling pieces that explore contrasts between tradition and innovation, local roots and global vision. Known for gender-fluid silhouettes, oversized fits, and thoughtful layering, Andersson Bell has gained international recognition, with pieces worn by Korean celebrities including BTS and BLACKPINK. Using premium materials and advanced construction techniques, the brand creates timeless yet contemporary garments that marry high fashion with streetwear sensibilities.

Seoul, South Korea

https://anderssonbell.com

Instagram

275k followersOpen in app

What people are saying

Indian Retailer

Andersson Bell is a bold mix of Korean street style and Scandinavian design. It began in 2014 and is now one of the most talked-about fashion brands from Korea. While the brand started with clothing, its sneakers gained a strong fan base fast. The shoes are chunky, futuristic, and often gender-neutral.

Jun, 2025

Reserved Magazine

Collaborating with YUME YUME has been an inspiring journey of artistic exchange. Together, we've merged our unique identities to reimagine what footwear can be — experimental, sculptural, and emotionally resonant.

Apr, 2025

Reserved Magazine

The Fisherman Boot Low Western wear, but make it fashion. Intricate hand-stitched patchwork meets circular side ornaments reminiscent of vintage badges. It's rugged, it's refined, and it's dripping with artisanal detail.

Apr, 2025

I was forbidden to take photos but some interesting pieces I came across were Yunjin's Unforgiven top and some of Aespa's Spicy performance pieces from Andersson Bell, which are displayed near the outside of the storefronts!

Dec, 2024

Hilltown Edge Magazine

Andersson Bell brings the style of the American art school kid to Shanghai. On October 13th, 2024, Andersson Bell makes their runway debut at Shanghai fashion week showing off their western Americana style for the Spring/Summer 2025 Collection titled “Art School Kid.”

Oct, 2024

anneofcarversville.com

This innovative brand seamlessly blends the minimalistic charm of Scandinavian design with the vibrant, dynamic aesthetics of Korean street fashion. By doing so, Andersson Bell creates a unique cross-cultural dialogue that appeals to a global audience, challenging the conventional boundaries typically associated with high fashion.

Oct, 2024

anneofcarversville.com

Besides being just plain cool fashion, LEVIS X ADSB Fall 2024 reinforces the brand's intention to grow beyond its Scandi-Korean roots into other creative collabs that have good stories embedded in their DNA.

Oct, 2024

anneofcarversville.com

Andersson Bell prioritizes sustainability, reshaping the industry by integrating eco-friendly practices into its production processes. This move resonates with environmentally-conscious consumers who increasingly understand that climate change is not some far-left, hysteria-based hoax.

Oct, 2024

suruga-ya.com

The front has hardware typical of fireman jackets, and the various gimmicks make it fun to wear. Size is M. When the item arrived new, the bottom snap was a little stiff to fasten, but even I, who am not very strong, could manage it, so I don't think others will have any trouble.

Aug, 2024

Indian Retailer

Andersson Bell is a bold mix of Korean street style and Scandinavian design. It began in 2014 and is now one of the most talked-about fashion brands from Korea. While the brand started with clothing, its sneakers gained a strong fan base fast. The shoes are chunky, futuristic, and often gender-neutral.

Jun, 2025

Reserved Magazine

Collaborating with YUME YUME has been an inspiring journey of artistic exchange. Together, we've merged our unique identities to reimagine what footwear can be — experimental, sculptural, and emotionally resonant.

Apr, 2025

Reserved Magazine

The Fisherman Boot Low Western wear, but make it fashion. Intricate hand-stitched patchwork meets circular side ornaments reminiscent of vintage badges. It's rugged, it's refined, and it's dripping with artisanal detail.

Apr, 2025

I was forbidden to take photos but some interesting pieces I came across were Yunjin's Unforgiven top and some of Aespa's Spicy performance pieces from Andersson Bell, which are displayed near the outside of the storefronts!

Dec, 2024

Hilltown Edge Magazine

Andersson Bell brings the style of the American art school kid to Shanghai. On October 13th, 2024, Andersson Bell makes their runway debut at Shanghai fashion week showing off their western Americana style for the Spring/Summer 2025 Collection titled “Art School Kid.”

Oct, 2024

anneofcarversville.com

This innovative brand seamlessly blends the minimalistic charm of Scandinavian design with the vibrant, dynamic aesthetics of Korean street fashion. By doing so, Andersson Bell creates a unique cross-cultural dialogue that appeals to a global audience, challenging the conventional boundaries typically associated with high fashion.

Oct, 2024

anneofcarversville.com

Besides being just plain cool fashion, LEVIS X ADSB Fall 2024 reinforces the brand's intention to grow beyond its Scandi-Korean roots into other creative collabs that have good stories embedded in their DNA.

Oct, 2024

anneofcarversville.com

Andersson Bell prioritizes sustainability, reshaping the industry by integrating eco-friendly practices into its production processes. This move resonates with environmentally-conscious consumers who increasingly understand that climate change is not some far-left, hysteria-based hoax.

Oct, 2024

suruga-ya.com

The front has hardware typical of fireman jackets, and the various gimmicks make it fun to wear. Size is M. When the item arrived new, the bottom snap was a little stiff to fasten, but even I, who am not very strong, could manage it, so I don't think others will have any trouble.

Aug, 2024