Axel Arigato

Axel Arigato brand image
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Trendiness score
Trendiness score
34 of 100
Popularity score
Popularity score
87 of 100
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Style keywords

minimalist
scandinavian
japanese-inspired
luxury
contemporary

About the brand

Axel Arigato is a Swedish luxury footwear and lifestyle brand founded in 2014 by Max Svärdh and Albin Johansson in Gothenburg. Born from a desire to create something unique for the next generation, the brand revolutionized the fashion industry by building a community-driven approach that puts customers at the heart of product design. The name 'Arigato,' meaning 'thank you' in Japanese, reflects the brand's fusion of Scandinavian minimalism and Japanese aesthetics. Starting as a direct-to-consumer Instagram brand, Axel Arigato quickly gained cult status through their innovative 'drop of the week' strategy, releasing new styles weekly to create exclusivity and urgency. Their iconic Clean 90 sneaker exemplifies their philosophy of understated luxury, crafted from premium Italian materials and manufactured primarily in Portugal. The brand has expanded beyond footwear into apparel and accessories, maintaining their commitment to sustainability, authenticity, and cultural relevance while operating flagship stores in major cities worldwide.

Gothenburg, Sweden
Instagram
1m followersOpen in app
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What people are saying

YouTube

i think because there's so much going on in the design there's just lots of layers of leather frankly. and so they're super super stiff but as I started wearing them around the apartment. I actually really liked that stiffness. and I kind of loved the support that my foot got when I wore it and there's good arch support.

Aug, 2025

Stridewise

For those seeking a premium, minimalist sneaker that balances style, quality, and a touch of sustainable consciousness, the Axel Arigato Clean 90 is an excellent contender, especially if you're looking for a shoe that's minimalist but has a little more volume than the ultra slim competitors.

Jun, 2025

Reddit

The leather quality is nice - definitely better than regular Nike or Adidas sneakers. The design is simple but has its own style (not just a CP clone).

Apr, 2025

Thingtesting

For me Arigato hits the sweet spot of price and design. Not as expensive as common projects, but just as good quality.

Apr, 2025

Luxe Digital

Right out of the box, the first thing you will notice about your new Axel Arigato Clean 90 is the quality of the leather and the build. Its leather feels luxe, featuring a smooth surface and tonal stitching throughout.

Apr, 2025

ELLE

Though a far cry from the chunky, celeb-loved Marathon Runners that put the Scandi label on the map, these streamlined, suede low-tops feel just as cool. Slightly less sporty than Sambas, they're sophisticated enough to work with nearly any outfit.

Nov, 2024

Barbaard

Thanks to the soft calf leather lining, it felt like walking on clouds. Even after a day of heavy walking, my feet didn't ache - a rarity for new shoes.

Sep, 2024

Luxe Digital

Although Axel Arigato is much more a fashion brand than a producer of the most comfortable shoes out there, we found the Area Lo shoes comfortable enough for daily wear.

Aug, 2025

Reddit

Break-in period was tough - I got blisters the first few days. But after about a week, they started to soften up and now feel much better.

Apr, 2025

Thingtesting

The design of this sweater is really stylish, and the quality of the fabric feels nice and durable. However, the material is a bit stiffer than expected, and it doesn't have as much softness or stretch as I would have liked.

Apr, 2025

Thingtesting

I regret to say that the Axel Arigato Orbit White Sneaker is the worst pair of shoes I've ever purchased. Despite the brand's claims of being a luxury product — handmade and crafted from 100% leather — my experience was far from premium.

Jul, 2025

Thingtesting

Priced at a premium level but neither the product nor the experience reflects that. If something goes wrong, do not expect support. Just generic replies and a refusal to take responsibility.

Jul, 2025

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