Acne Studios



Style keywords
About the brand
Acne Studios is a Stockholm-based fashion house founded in 1996 by Jonny Johansson as part of the creative collective ACNE, originally standing for "Associated Computer Nerd Enterprises" and later evolving to "Ambition to Create Novel Expressions." The brand began with 100 pairs of raw denim jeans featuring distinctive red stitching that Johansson gave away to friends and family, quickly catching the attention of major fashion publications like Wallpaper and Vogue Paris. What sets Acne Studios apart is its multidisciplinary approach, seamlessly blending fashion with art, photography, architecture, and contemporary culture. The brand is renowned for its minimalist Scandinavian design philosophy, innovative use of materials, and signature clean lines. From its iconic embroidered face patch to its distinctive use of color palettes including the famous "Acne Studios pink," the brand has grown into a global fashion powerhouse with flagship stores worldwide while maintaining its commitment to pushing creative boundaries and creating novel expressions in contemporary fashion.