Jaded London

Classic Favorite

Trendiness score

57 of 100

Popularity score

92 of 100

Brand fans

Product saves

London, UK

https://jadedldn.com

Style keywords

Streetwear

Bold

Colourful

Urban

Contemporary

About the brand

Jaded London is a British streetwear brand founded in September 2013 by sibling duo Jade and Grant Goulden. The brand caters to free-thinking individuals who love to stand out and express their bold, fearless attitude through clothing. Known for their innovative designs and cutting-edge trends, Jaded London has become instantly recognisable for its colourful, urban aesthetic and unique handwriting implemented throughout prints and designs. Drawing inspiration from global street style spanning from east London to Seoul and Los Angeles, the brand creates a fusion of cultures that represents diverse fashion movements worldwide. Worn by high-profile celebrities including Beyoncé, Taylor Swift, and Cara Delevingne, Jaded London has built a dedicated following among Gen Z consumers aged 18-35 who are passionate about festivals, social media, and expressing their personality through fashion.

London, UK

https://jadedldn.com

Instagram

1m followersOpen in app

What people are saying

Jaded London

My new favorite dress – insanely flattering and surprisingly comfortable. I've never received so many compliments in one night.

Jul, 2025

Urban Outfitters

gorgeous top, size up for more comfort.

Mar, 2025

App Store

Great quality and fit, alittle pricy but some unique designs to stand out makes it worth it.

Jan, 2025

Personally I own both denim and non-denim pants from them and every pair I've bought has worn well, not aged ridiculously, and held up well.

Nov, 2024

The Parallel Blog

I just got the Lynx corset top. Delivery was super quick (I live in the Netherlands), I think it came in like 3 days and its holiday season.

Oct, 2024

US-Reviews

I just got these jeans from this company and let me tell you, they are hands down the best pair I own. The quality is top-notch and the fit is spot on.

May, 2024

Nylon

It's a sexy aesthetic. It's also day to night. It's streetwear from Japan, hip-hop culture, filtered down to the catwalk trend. It shows we're in with trends but in a less commercial way.

Sep, 2025

I keep hearing people say how bad the quality is. But for me I own a lot of jeans from Jaded and never saw bad quality on it. It's just average jeans quality.

Jan, 2025

Lemon8

The user purchased two pairs in khaki and brown, noting the pants' notably baggy fit, which is a signature style of Jaded London's cargo pants.

Jan, 2025

Jaded London

They definitely look amazing. I just don't get why are they soooo long.

Jul, 2025

US-Reviews

Delayed package. I just bought something online, but it came late which really messed up my plans because I needed it for a trip.

Apr, 2025

a little late, but a lot of the cotton and softer fabrics are really bad. But the denim actually feels pretty decent.

Feb, 2025

Jaded London

My new favorite dress – insanely flattering and surprisingly comfortable. I've never received so many compliments in one night.

Jul, 2025

Urban Outfitters

gorgeous top, size up for more comfort.

Mar, 2025

App Store

Great quality and fit, alittle pricy but some unique designs to stand out makes it worth it.

Jan, 2025

Personally I own both denim and non-denim pants from them and every pair I've bought has worn well, not aged ridiculously, and held up well.

Nov, 2024

The Parallel Blog

I just got the Lynx corset top. Delivery was super quick (I live in the Netherlands), I think it came in like 3 days and its holiday season.

Oct, 2024

US-Reviews

I just got these jeans from this company and let me tell you, they are hands down the best pair I own. The quality is top-notch and the fit is spot on.

May, 2024

Nylon

It's a sexy aesthetic. It's also day to night. It's streetwear from Japan, hip-hop culture, filtered down to the catwalk trend. It shows we're in with trends but in a less commercial way.

Sep, 2025

I keep hearing people say how bad the quality is. But for me I own a lot of jeans from Jaded and never saw bad quality on it. It's just average jeans quality.

Jan, 2025

Lemon8

The user purchased two pairs in khaki and brown, noting the pants' notably baggy fit, which is a signature style of Jaded London's cargo pants.

Jan, 2025

Jaded London

They definitely look amazing. I just don't get why are they soooo long.

Jul, 2025

US-Reviews

Delayed package. I just bought something online, but it came late which really messed up my plans because I needed it for a trip.

Apr, 2025

a little late, but a lot of the cotton and softer fabrics are really bad. But the denim actually feels pretty decent.

Feb, 2025