Didu
Style keywords
About the brand
DIDU is an avant-garde fashion brand founded by Chinese designer Di Du in 2019, operating between Shanghai and Paris. A graduate of the prestigious Royal Academy of Fine Arts in Antwerp, Di Du trained under renowned members of the Antwerp Six before launching the brand. DIDU gained international recognition after making its Paris Fashion Week debut in 2021, becoming one of the few Chinese brands on the official calendar. The brand is celebrated for its sharp cuts, empowering silhouettes, and boundary-pushing aesthetics that redefine modern fashion. DIDU represents female futurism, creating designs that celebrate the power and beauty of the human body while encouraging confidence and self-expression. The brand seamlessly blends Eastern and Western cultural influences, focusing on sustainable fabrics and exceptional craftsmanship. Through its provocative yet thoughtfully conceptualized garments, DIDU channels contemporary social narratives into sensual ready-to-wear that empowers women to embrace their authentic selves.
