NIIHAI

Under the Radar

Trendiness score

56 of 100

Popularity score

60 of 100

0

Brand fans

4

Product saves

London, United Kingdom

https://niihai.com

Style keywords

Bold

Daring

Empowering

Confident

Edgy

About the brand

NiiHAi is a London-based fashion brand launched in January 2019 by British designer Rosie Williams. More than just a clothing brand, NiiHAi represents a declaration of independence and creative freedom, embodying the philosophy 'stick to your guns.' The brand captures sensuality and utility through daring fashion, creating exclusive yet inclusive pieces that empower individuals to embrace power, confidence, and bold style. Founded after Williams transitioned from studying law to pursuing her entrepreneurial dreams, NiiHAi started small with Williams waitressing to fund the initial releases. The brand focuses on helping women feel like they can take on the world, reflecting Williams' own determined attitude and passion for female empowerment. NiiHAi's designs are known for their originality and edgy aesthetic, appealing to strong, vivacious women who want to dress with confidence and make bold fashion statements.

London, United Kingdom

https://niihai.com

Instagram

130k followersOpen in app

What people are saying

BNTO

Cute and surprisingly warm! Very nice jacket! I would rent other leather items from this brand in the future.

Jan, 2025

BNTO

Super impressed with the quality.

Nov, 2024

Vertex AI Search

Unique Designs: NiiHAi offers exclusive and creative clothing pieces that promote individuality.

Jul, 2024

REVOLVE

Sexy but tough to put on. Such a cute top but hard to put on! Runs small order 1 size up.

Jun, 2025

Urban Outfitters

This dress is STUNNING, it's figure hugging and just simply beautiful however it has now got some slight wear and tear to it after on a couple of wears unfortunately due to the one size I believe it simply just doesn't stretch as much as required.

Nov, 2024

Niihai needs to be talked about. They are straight up scammers. I ordered a pre-order item on June 17 which stated in the description it was to be shipped on July 1st. I was completely fine with a wait. However, the item did not ship until AUGUST FIRST. I sent several emails to the company and several DMs, and all wrote off my concerns and could not tell me when items might be shipped... When I finally received my items the bikini bottoms were the wrong size and the measurements of the bikini top were smaller than those given on the website.

Jul, 2024

Vertex AI Search

Strict Return Policy: Returns are only accepted within 14 days, and certain items are non-returnable, which may be inconvenient for customers.

Jul, 2024

BNTO

Cute and surprisingly warm! Very nice jacket! I would rent other leather items from this brand in the future.

Jan, 2025

BNTO

Super impressed with the quality.

Nov, 2024

Vertex AI Search

Unique Designs: NiiHAi offers exclusive and creative clothing pieces that promote individuality.

Jul, 2024

REVOLVE

Sexy but tough to put on. Such a cute top but hard to put on! Runs small order 1 size up.

Jun, 2025

Urban Outfitters

This dress is STUNNING, it's figure hugging and just simply beautiful however it has now got some slight wear and tear to it after on a couple of wears unfortunately due to the one size I believe it simply just doesn't stretch as much as required.

Nov, 2024

Niihai needs to be talked about. They are straight up scammers. I ordered a pre-order item on June 17 which stated in the description it was to be shipped on July 1st. I was completely fine with a wait. However, the item did not ship until AUGUST FIRST. I sent several emails to the company and several DMs, and all wrote off my concerns and could not tell me when items might be shipped... When I finally received my items the bikini bottoms were the wrong size and the measurements of the bikini top were smaller than those given on the website.

Jul, 2024

Vertex AI Search

Strict Return Policy: Returns are only accepted within 14 days, and certain items are non-returnable, which may be inconvenient for customers.

Jul, 2024