Versace

Style keywords
About the brand
Versace is an Italian luxury fashion house founded in 1978 by Gianni Versace in Milan. The brand quickly became synonymous with luxury, extravagance, and bold design, attracting celebrities like Madonna, Elton John, and Princess Diana. Known for its vivid colors, daring prints, and sensual cuts, Versace represented a refreshing contrast to the prevailing taste for muted colors and simplicity. The iconic Medusa logo, inspired by Greek mythology, symbolizes beauty, strength, and luxury, reflecting Gianni's fascination with ancient Greek culture from his Calabrian roots. After Gianni's tragic murder in 1997, his sister Donatella Versace took over as creative director, leading the brand through a renaissance. Versace's aesthetic combines luxurious classicism with contemporary fashion elements, drawing inspiration from historical periods like Byzantium and Baroque art. Today, the brand remains a symbol of Italian elegance and opulence, continuing to captivate fashion enthusiasts worldwide with its fearless approach to design.










