TOVE is a London-based contemporary womenswear brand founded in 2019 by fashion industry veterans Camille Perry and Holly Wright, who combined their 30+ years of experience as former head of buying and head of design respectively. Named after the Danish word meaning "strength and beauty," TOVE emerged from the founders' vision to fill a gap in the luxury market, creating timeless, sustainable pieces that seamlessly transition between professional and social occasions. The brand has quickly gained cult status among fashion insiders and celebrities like Katie Holmes, thanks to its clean, minimalist aesthetic that balances modernity with femininity. TOVE's philosophy centers on creating versatile wardrobe essentials using luxurious fabrics like organic cotton and silk, produced in small, considered batches to minimize waste. Each piece is meticulously designed for the modern woman's busy lifestyle, offering refined, pared-back styling that works hard within the context of a capsule wardrobe while maintaining the brand's commitment to sustainability and exceptional craftsmanship.