TOVE
Style keywords
About the brand
TOVE is a London-based contemporary womenswear brand founded in 2019 by fashion industry veterans Camille Perry and Holly Wright, who combined their 30+ years of experience as former head of buying and head of design respectively. Named after the Danish word meaning "strength and beauty," TOVE emerged from the founders' vision to fill a gap in the luxury market, creating timeless, sustainable pieces that seamlessly transition between professional and social occasions. The brand has quickly gained cult status among fashion insiders and celebrities like Katie Holmes, thanks to its clean, minimalist aesthetic that balances modernity with femininity. TOVE's philosophy centers on creating versatile wardrobe essentials using luxurious fabrics like organic cotton and silk, produced in small, considered batches to minimize waste. Each piece is meticulously designed for the modern woman's busy lifestyle, offering refined, pared-back styling that works hard within the context of a capsule wardrobe while maintaining the brand's commitment to sustainability and exceptional craftsmanship.
Products from TOVE
TOVE
Vreni draped midi dress
$1,190
Mytheresa
TOVE
Africa crêpe jersey maxi dress
$822
$1,370
Mytheresa
TOVE
Saffron Dress
$1,140
Shopbop
TOVE
Orea jersey maxi dress
$500
$1,250
Mytheresa
TOVE
Vina gathered stretch-jersey maxi dress
$305
$1,015
Net-a-Porter
TOVE
Vina Dress
$356
$1,015
FWRD
TOVE
Iana gathered jersey maxi dress
$632
$790
Mytheresa
TOVE
Eleanor paneled twisted stretch-jersey halterneck maxi dress
$344
$860
Net-a-Porter
TOVE
Cate strapless maxi dress
$315
$630
Mytheresa
TOVE
Eleanor halterneck jersey maxi dress
$647
$925
Mytheresa
TOVE
Vina crêpe maxi dress
$927
$1,325
Mytheresa
TOVE
Eira gathered maxi dress
$1,190
Mytheresa
TOVE
Inez draped gown
$959
$1,370
Mytheresa
TOVE
Eadan draped jersey midi dress
$408
$1,020
Mytheresa
TOVE
Kiva Dress
$239
$645
FWRD
TOVE
Iana V-neck maxi dress
$553
$790
Mytheresa
TOVE
Estelle pinstriped woven midi dress
$406
$1,015
Net-a-Porter
TOVE
Orea Dress
$335
$955
FWRD
TOVE
Vevina draped pleated jersey maxi dress
$382
$955
Net-a-Porter
TOVE
Babette draped crepe maxi dress
$287
$955
Net-a-Porter
TOVE
Rayssa strapless stretch-jersey maxi dress
$369
$1,230
Net-a-Porter
TOVE
Eula jersey corset dress
$598
$1,495
Mytheresa
TOVE
Luella draped jersey gown
$742
$1,060
Mytheresa
TOVE
Devi semi-sheer maxi dress
$1,141
$1,630
Mytheresa
TOVE
Mika gown
$780
$1,560
Mytheresa
TOVE
Sabella strapless ruched cotton-blend velvet midi dress
$251
$835
Net-a-Porter
TOVE
Vevina jersey maxi dress
$878
$1,255
Mytheresa
TOVE
Eadan draped jersey maxi dress
$233
$775
Net-a-Porter
TOVE
Lelani Dress
$1,000
FWRD
TOVE
Lenore knitted wool and silk midi dress
$609
$870
Mytheresa
TOVE
Tova gathered crêpe maxi dress
$582
$1,165
Mytheresa
TOVE
Vivien one-shoulder ruched metallic knitted maxi dress
$443
$1,475
Net-a-Porter
TOVE
Lenore knitted wool and silk midi dress
$609
$870
Mytheresa
TOVE
Dipti linen and cotton-blend minidress
$714
$1,020
Mytheresa
TOVE
Vanja Dress
$696
$1,265
FWRD
TOVE
Nicolette Knit Dress
$1,000
Shopbop
TOVE
Suzette wool and silk-blend turtleneck midi dress
$251
$835
Net-a-Porter
TOVE
Torra Dress
$893
$1,190
FWRD
TOVE
Sabella strapless ruched cotton-blend velvet midi dress
$501
$835
Net-a-Porter
TOVE
Embellished mesh maxi dress
$1,522
$2,175
Mytheresa