TOVE
Style keywords
About the brand
TOVE is a London-based contemporary womenswear brand founded in 2019 by fashion industry veterans Camille Perry and Holly Wright, who combined their 30+ years of experience as former head of buying and head of design respectively. Named after the Danish word meaning "strength and beauty," TOVE emerged from the founders' vision to fill a gap in the luxury market, creating timeless, sustainable pieces that seamlessly transition between professional and social occasions. The brand has quickly gained cult status among fashion insiders and celebrities like Katie Holmes, thanks to its clean, minimalist aesthetic that balances modernity with femininity. TOVE's philosophy centers on creating versatile wardrobe essentials using luxurious fabrics like organic cotton and silk, produced in small, considered batches to minimize waste. Each piece is meticulously designed for the modern woman's busy lifestyle, offering refined, pared-back styling that works hard within the context of a capsule wardrobe while maintaining the brand's commitment to sustainability and exceptional craftsmanship.
Products from TOVE
TOVE
Tove Awa Cropped Tie-Front Gathered Stretch Linen-Blend Top
$107
$355
Outnet
TOVE
Gabrielle high-rise linen wide-leg pants
$1,085
Mytheresa
TOVE
Izel strapless linen top
$695
Mytheresa
TOVE
Rahel gathered tie-front linen-blend midi dress
$362
$905
Net-a-Porter
TOVE
TOVE Bella Pleated Linen-Blend Shorts
$174
$435
Outnet
TOVE
Ruhi Top
$565
Shopbop
TOVE
Awa linen and cotton-blend bra top
$249
$415
Mytheresa
TOVE
Santu linen and cotton-blend culottes
$616
$880
Mytheresa
TOVE
TOVE Ilaria Cotton-Blend Straight-Leg Pants
$272
$905
Outnet
TOVE
Gabrielle linen wide-leg pants
$579
$965
Mytheresa
TOVE
Rahel linen and cotton-blend maxi dress
$693
$990
Mytheresa
TOVE
Izel draped linen top
$486
$695
Mytheresa
TOVE
Riya draped linen maxi dress
$1,095
$1,565
Mytheresa
TOVE
Tove Bella Pleated Linen-Blend Shorts
$174
$435
Outnet
TOVE
Awa Top
$112
$385
FWRD
TOVE
Romilie linen maxi skirt
$315
$630
Mytheresa
TOVE
TOVE Ruby Strapless Linen-Blend Peplum Bustier Top
$190
$475
Outnet
TOVE
Bridal Sabella linen maxi dress
$1,410
Mytheresa
TOVE
Tove Georgina Oversized Cotton-Poplin Shirt
$194
$645
Outnet
TOVE
Tove Arya Belted Cotton-Ripstop Shirt
$179
$595
Outnet
TOVE
Santu Trouser
$233
$775
FWRD
TOVE
Ita linen jumpsuit
$500
$1,250
Mytheresa
TOVE
Felix striped-printed woven shorts
$495
Net-a-Porter
TOVE
Rahel linen and cotton-blend maxi dress
$905
Mytheresa
TOVE
Sofie wide-leg jeans
$297
$425
Mytheresa
TOVE
Leighton Top
$710
FWRD
TOVE
Everly high-rise straight-leg organic jeans
$132
$440
Net-a-Porter
TOVE
Dipti strapless tie-front stretch linen and cotton-blend mini dress
$233
$775
Net-a-Porter
TOVE
Tuiren draped linen and cotton-blend top
$522
$870
Mytheresa
TOVE
Elvin woven shirt
$179
$595
Net-a-Porter
TOVE
Thea cotton top
$555
Mytheresa
TOVE
Rahel Dress
$589
$905
FWRD
TOVE
Aldar crepe wrap blazer
$506
$1,685
Net-a-Porter
TOVE
Poplin shorts
$495
Net-a-Porter
TOVE
TOVE Cecily Cropped Silk Crepe de Chine Top
$143
$475
Outnet
TOVE
Ceres gathered cotton midi dress
$432
$865
Mytheresa
TOVE
Zadie poplin wide-leg pants
$565
Net-a-Porter
TOVE
TOVE Cecily Cropped Polka-Dot Silk Crepe de Chine Top
$143
$475
Outnet
TOVE
Lauryn strapless gathered cotton-blend midi dress
$180
$600
Net-a-Porter
TOVE
Sara caped satin top
$616
$880
Mytheresa