SAME is a luxury fashion brand founded in 2015 by influencer-turned-entrepreneur Shea Marie and co-founder Ryan Horne in Los Angeles. What began as a fashion-forward swimwear line has evolved into a comprehensive lifestyle brand, expanding to include ready-to-wear, denim, resortwear, and kidswear. The brand has garnered a cult following among A-list celebrities including Beyoncé, Hailey Bieber, and Kendall Jenner. Distinctly Californian in its aesthetic, SAME reflects the effortless West Coast lifestyle with pieces designed to transition seamlessly from beach to bar. The brand revolutionized swimwear by creating statement pieces meant to be seen beyond traditional swimming contexts. Known for innovative details like electroplated chain straps and hardware accents, SAME embodies the salt, sun, and sand lifestyle of its California roots while establishing itself as a trendsetting force in contemporary fashion.