REDEMPTION is an Italian luxury fashion brand founded in 2013 that uniquely combines high fashion with social responsibility. The brand merges rock and roll aesthetics with couture sophistication, creating a distinctive style that appeals to confident, edgy women. Known for its commitment to philanthropy, REDEMPTION donates 50% of its profits to charitable organizations, setting it apart in the luxury fashion landscape. The brand's DNA reflects biker chic codes with sophisticated looks and rock 'n' roll references, offering a timeless yet contemporary wardrobe. REDEMPTION produces two prêt-à-porter collections annually, presented during Paris Fashion Week, and includes accessories such as shoes, bags, belts, and eyewear. The brand emphasizes sustainable practices, using materials like recycled denim, organic cotton, and biodegradable vegan leather. With celebrity fans including Lady Gaga, Katy Perry, and Halsey, REDEMPTION represents a bold lifestyle that unites fashion, rebellion, and philanthropic dedication through 100% Made in Italy craftsmanship.