Founded in 2016 by designer Minnie Jo, Aaizél is a Melbourne-based luxury fashion label created for progressive women with poetic spirits. Pronounced 'eye-zel', the brand is guided by a commitment to timelessness over trend, crafting garments that transcend seasons with structured silhouettes, undone styling, and a distinctly contemporary edge. Each piece is designed with longevity in both quality and style, reflecting the brand's philosophy of creating clothing for women who are both grounded and free-thinking. Sustainability sits at the core of Aaizél's practice, with over 70% of collections crafted from repurposed fabrics sourced from luxury brands. The label proudly manufactures locally in Melbourne, supporting artisanal craftsmanship and family-run workshops. This thoughtful approach to design and production has earned recognition from prestigious retailers including NET-A-PORTER and Harrods, while being featured in leading publications such as Vogue, W Magazine, and Harper's Bazaar.