Brand fans

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London, UK

https://motherofpearl.co.uk

Style keywords

Sustainable

Feminine

Contemporary

Luxury

Ethical

About the brand

Mother of Pearl is a British womenswear brand founded by Maia Norman in 2002, renowned as a pioneer in sustainable luxury fashion. Creative Director Amy Powney, who joined as a studio assistant in 2006 and rose to helm the brand, has transformed it into a cult favorite among the fashion set. Raised off-grid on a farm, Powney's upbringing deeply influenced the brand's commitment to sustainability and ethical production. Mother of Pearl is celebrated for its playfully feminine, street-influenced designs featuring signature pearl-embellished ruching. The brand showcases at London Fashion Week and Copenhagen Fashion Week, with collections stocked at prestigious retailers including Net-a-Porter, Saks Fifth Avenue, and Harrods. Their innovative No Frills line offers fully traceable garments from field to finished product, while their sustainable attribute filter empowers consumers to make informed choices. For over two decades, Mother of Pearl has proven that beautiful clothes and environmental integrity can coexist seamlessly.

London, UK

https://motherofpearl.co.uk

What people are saying

John Lewis & Partners

Her ability to refresh and revise wardrobe classics such as the trench coat or the humble denim jacket with a design twist that is beautiful without becoming gimmicky is her great skill.

Feb, 2025

Knoji

Sustainable Fashion: Emphasizes eco-friendly and sustainable practices in production, using premium materials that ensure durability and comfort.

Jan, 2025

Sustainable Review

When it comes to the environment, Mother of Pearl has received a 'great' rating. This is due to their use of a high proportion of eco-friendly materials, including organic cotton.

Feb, 2024

Sustainable Review

By focusing on using eco-friendly materials, producing long-lasting products, and avoiding the use of animal-derived materials, they are taking important steps in the right direction.

Feb, 2024

The Guardian

I also bought a sweatshirt from Amy Powney's Mother of Pearl brand.

Jan, 2024

Global Measure

The brand is committed to keep evolving as a fashion brand that uses resources responsibly.

Nov, 2023

The Guardian

Akyn will be slightly more expensive than Mother of Pearl, where dresses sold for about £300.

May, 2025

Mother of Pearl and DAI, two British sustainable brands. MoP, at least, is not really dying, I think the owner just wants to launch a new brand.

Mar, 2025

Outlandish

Mother of Pearl is on the luxury side of this ethical fashion brands list. It offers everyday wardrobe essentials with a twist that is very distinguishable to the brand.

Jan, 2025

Outlandish

Fell in love with them because of their sustainability, but am also intrigued by their design aesthetics. I'm yet to order anything from them because I haven't quite found anything that would make me go “I MUST have that!”

Jan, 2025

John Lewis & Partners

Her ability to refresh and revise wardrobe classics such as the trench coat or the humble denim jacket with a design twist that is beautiful without becoming gimmicky is her great skill.

Feb, 2025

Knoji

Sustainable Fashion: Emphasizes eco-friendly and sustainable practices in production, using premium materials that ensure durability and comfort.

Jan, 2025

Sustainable Review

When it comes to the environment, Mother of Pearl has received a 'great' rating. This is due to their use of a high proportion of eco-friendly materials, including organic cotton.

Feb, 2024

Sustainable Review

By focusing on using eco-friendly materials, producing long-lasting products, and avoiding the use of animal-derived materials, they are taking important steps in the right direction.

Feb, 2024

The Guardian

I also bought a sweatshirt from Amy Powney's Mother of Pearl brand.

Jan, 2024

Global Measure

The brand is committed to keep evolving as a fashion brand that uses resources responsibly.

Nov, 2023

The Guardian

Akyn will be slightly more expensive than Mother of Pearl, where dresses sold for about £300.

May, 2025

Mother of Pearl and DAI, two British sustainable brands. MoP, at least, is not really dying, I think the owner just wants to launch a new brand.

Mar, 2025

Outlandish

Mother of Pearl is on the luxury side of this ethical fashion brands list. It offers everyday wardrobe essentials with a twist that is very distinguishable to the brand.

Jan, 2025

Outlandish

Jan, 2025