Purdey

Under the Radar

Trendiness score

56 of 100

Popularity score

53 of 100

0

Brand fans

1

Product saves

London, England

https://www.purdey.com

Style keywords

British heritage

Sporting luxury

Traditional craftsmanship

Premium quality

Classic elegance

About the brand

James Purdey & Sons is a prestigious British heritage brand founded in 1814, originally established as a gunmaker before expanding into luxury clothing and accessories in 1974. With over 200 years of history, Purdey has become synonymous with the pinnacle of British sporting style and luxury. The brand holds Royal Warrants from King Charles III and has served the Royal family since 1838. Purdey's clothing division was pioneered by Lavinia Beaumont, who introduced exclusive sporting tweeds, elegant gifts, and premium leather accessories to complement their renowned gunmaking heritage. Today, their collections embody traditional British craftsmanship, focusing on high-quality fabrics, timeless designs, and sporting elegance. The brand prioritizes British suppliers and manufacturers, supporting heritage crafts while maintaining their reputation for excellence and authenticity among the highest echelons of society.

London, England

https://www.purdey.com

Instagram

122k followersOpen in app

What people are saying

Purdey

His partnership with Purdey (which began in 2024) represents, as CEO Dan Jago puts it: “A meeting of two creative forces in British craftsmanship. Giles shares an intuitive understanding of the Purdey heritage, so together we're building on what Purdey does best.”

Mar, 2025

Purdey

I absolutely adore the Purdey Field Coat, not just because of its iconic status within the brand, but because I actually never go out shooting without it. It's immensely practical for a day in the field, especially when you never quite know what the weather may throw at you. It's warm, durable and the perfect weight.

Aug, 2024

Purdey

It's the attention to detail that I find so pleasing too, the suede or leather detailing on the collars, the piping details, pockets with buttons to keep them open, thoughtful warm fleece lined pockets for cold days, and sturdy hidden zips.

Aug, 2024

Purdey

They are an investment piece truly worth making as even the styles I wear that are 30 years old still look incredible.

Aug, 2024

Purdey

I love the Purdey high waisted breeks as they are not only comfortable but incredibly flattering, which is not easy to find in tweed breeks!

Aug, 2024

Who What Wear

This is the kind of piece you can wear for a lifetime.

Feb, 2024

Elle Blogs

Barbour (a motorcycle- and country-clothing brand), Purdey (hunting), Orvis (fly fishing) and Ariat each sell practical, durable clothing and accessories as chic as high-fashion alternatives (and often less pricey).

Jan, 2024

Purdey

His partnership with Purdey (which began in 2024) represents, as CEO Dan Jago puts it: “A meeting of two creative forces in British craftsmanship. Giles shares an intuitive understanding of the Purdey heritage, so together we're building on what Purdey does best.”

Mar, 2025

Purdey

I absolutely adore the Purdey Field Coat, not just because of its iconic status within the brand, but because I actually never go out shooting without it. It's immensely practical for a day in the field, especially when you never quite know what the weather may throw at you. It's warm, durable and the perfect weight.

Aug, 2024

Purdey

It's the attention to detail that I find so pleasing too, the suede or leather detailing on the collars, the piping details, pockets with buttons to keep them open, thoughtful warm fleece lined pockets for cold days, and sturdy hidden zips.

Aug, 2024

Purdey

They are an investment piece truly worth making as even the styles I wear that are 30 years old still look incredible.

Aug, 2024

Purdey

I love the Purdey high waisted breeks as they are not only comfortable but incredibly flattering, which is not easy to find in tweed breeks!

Aug, 2024

Who What Wear

This is the kind of piece you can wear for a lifetime.

Feb, 2024

Elle Blogs

Barbour (a motorcycle- and country-clothing brand), Purdey (hunting), Orvis (fly fishing) and Ariat each sell practical, durable clothing and accessories as chic as high-fashion alternatives (and often less pricey).

Jan, 2024

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