Burberry

Burberry brand image
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Trendiness score
Trendiness score
52 of 100
Popularity score
Popularity score
100 of 100
225
Brand fans
12
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Konstantin and 224 others favorited this brand

Style keywords

British
Classic
Luxury
Heritage
Sophisticated

About the brand

Founded in 1856 by Thomas Burberry in Basingstoke, England, Burberry began as a visionary outdoor clothing company driven by the founder's passion for protecting people from harsh British weather. At just 21 years old, the former draper's apprentice revolutionized outerwear by inventing gabardine in 1879—a lightweight, breathable, and weatherproof fabric that transformed the industry. This innovation led to the creation of the iconic trench coat, originally designed for British military officers during World War I, which remains a cornerstone of the brand today. With more than a century and a half of British heritage, Burberry has evolved from a practical outfitter to a global luxury fashion house while maintaining its commitment to quality craftsmanship and innovation. The brand is renowned for its distinctive Nova check pattern, introduced in the 1920s, and the Equestrian Knight logo featuring the Latin word 'Prorsum' meaning 'forwards.' Today, Burberry continues to blend traditional British elegance with contemporary design, creating timeless pieces that embody sophistication and adventure-ready functionality.

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What people are saying

Who What Wear

My Burberry trench coat, on the other hand, I've worn countless times, and I pull it out every year, basically wearing it from the moment the leaves begin to turn brown at the start of autumn all the way through to the first crisp signs of spring.

Oct, 2025

Woman&Home

Considered to be a quiet luxury style item, thanks to the subtlety of the outer details, the giveaway for the Burberry trench coat is always in the classic check lining that makes it instantly identifiable.

Sep, 2025

Harper's BAZAAR

It doesn't get more classic than a Burberry trench coat. The military design was first dreamed up by Thomas Burberry in 1916, and its shape has shifted only a little since then. Today, there are several iterations of the capsule classic, but The Kensington is the most true to tradition: it's made from waterproof cotton-gabardine, detailed with epaulettes, storm flaps, buckled collars and cuffs, and lined with that iconic check.

Aug, 2025

The Impression

Sumptuous wool outerwear was a standout category across the collection, with relaxed takes on elements of the brand's military history like bombers and the iconic trench promising to keep their stoic wearers luxuriously warm in English weather.

Feb, 2025

Reddit

I love Burberry bags tbh, I think people just don't think of them first when considering buying a new bag since there's so many other brands that are the “it” thing. But Burberry designs are timeless and sophisticated and great quality imo.

Oct, 2024

Harper's BAZAAR

This collection – which Lee described as having 'a feeling of lightness and summertime' – certainly felt more wearable than ever (indeed, it bore the tagline: 'Born of function, grounded in heritage').

Sep, 2024

Who What Wear

Under Lee's leadership, Burberry has revitalized its iconic image by skillfully fusing modern fashion trends with timeless elements.

Sep, 2024

The Impression

As Daniel Lee hits his stride at Burberry, it's becoming clear that his steer for the house lies in marrying technical brilliance with an adventurous type of casual romance.

Sep, 2024

Reddit

I have a Burberry bag that's almost 10 years old that I still use. Granted, the plaid is subtle (more visible when carried), but I think it's a bag I'll always love. And it's held up so well!

Dec, 2023

Reddit

Burberry's only strong visual identity and vibe to me, is tied to that tartan and fall looks. That once you get out of it, you sit there and wonder what exactly does this brand offer. On a both branding and stylistic level. And this to me is why their handbags struggle to take off.

Oct, 2024

The Guardian

It is a coat brand in a world where bags and shoes, not clothes, are cash cows. It is synonymous with Britishness, leaving it beached and disconnected from the continental powerhouses of Paris and Milan.

Jul, 2024

The Cut

Obviously, Burberry has its famous trench coat and its plaids, but I can't think of a new style or shape that Lee has claimed, and repeated, for the brand.

Feb, 2024

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