Classic Favorite

Trendiness score

54 of 100

Popularity score

76 of 100

Brand fans

Product saves

Nottingham, England

Style keywords

Classic-with-a-twist

Multicolored-stripes

British-tailoring

Quirky

Contemporary

About the brand

Paul Smith is a renowned British fashion brand founded in 1970 by Sir Paul Smith in Nottingham, England. Starting from a tiny 3x3 meter shop, the brand has evolved into a global fashion empire with over 130 stores across 60+ countries. Paul Smith is celebrated for its distinctive 'classic with a twist' philosophy, combining traditional British tailoring with unexpected contemporary elements. The brand is instantly recognizable for its signature multicolored stripes and playful approach to menswear and womenswear. Smith revolutionized modern suiting alongside Giorgio Armani, making cuts more relaxed while maintaining quality craftsmanship. The brand's aesthetic blends sophisticated tailoring with quirky details, colorful accessories, and innovative fabric choices. Each Paul Smith store reflects the character of its location while maintaining the brand's eclectic identity. Sir Paul Smith remains fiercely independent, holding a majority stake in the company and personally curating the brand's creative direction, ensuring its continued authenticity and innovative spirit.

Nottingham, England

Instagram

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What people are saying

Michael Stewart

This stuff is great quality, great price, fantastic value for money, and it looks brilliant, super classy, grown up, and suits everybody.

Sep, 2025

Michael Stewart

A lot of the stuff it's regular fitting, it just fits normal, which is absolutely perfect, super easy to style, super easy to wear.

Sep, 2025

Michael Stewart

really we see so many customers come into the store who wear it, young to old, different styles, there's definitely a bit of Paul Smith for them, universally loved.

Sep, 2025

Out With Style

In a world often driven by trends and fast fashion, Smith has remained focused on continuity and quality.

Jul, 2025

Out With Style

Known for his unique blend of traditional tailoring and playful design, Smith has built a brand that reflects both his personal charm and his deep respect for the history of fashion.

Jul, 2025

Mainline Menswear Blog

With over fifty years of history, Sir Paul Smith has been a trailblazer in the fashion world, seamlessly blending classic tailoring with a dash of modern flair and quirky charm.

Nov, 2024

Mainline Menswear Blog

Paul Smith is a brand that values sustainability and ethical production practices.

Nov, 2024

Tellar

Paul Smith tailoring tends to run slightly small, particularly in slim-fit blazers and shirts.

Oct, 2025

The Impression

As the brand remains steadfast in leaning into its comfort zone of perfectly tailored suits and separates with a vibrant palette or graphic print or two added for good measure (or perhaps as a failsafe way to add interest), without ever straying too far away from what their customer is familiar with.

Jun, 2025

The Impression

In order to appeal to a new generation of customer the Paul Smith brand needs to develop brand ideas that live outside of colour cohesion and print statements.

Jun, 2025

Michael Stewart

This stuff is great quality, great price, fantastic value for money, and it looks brilliant, super classy, grown up, and suits everybody.

Sep, 2025

Michael Stewart

A lot of the stuff it's regular fitting, it just fits normal, which is absolutely perfect, super easy to style, super easy to wear.

Sep, 2025

Michael Stewart

really we see so many customers come into the store who wear it, young to old, different styles, there's definitely a bit of Paul Smith for them, universally loved.

Sep, 2025

Out With Style

In a world often driven by trends and fast fashion, Smith has remained focused on continuity and quality.

Jul, 2025

Out With Style

Known for his unique blend of traditional tailoring and playful design, Smith has built a brand that reflects both his personal charm and his deep respect for the history of fashion.

Jul, 2025

Mainline Menswear Blog

With over fifty years of history, Sir Paul Smith has been a trailblazer in the fashion world, seamlessly blending classic tailoring with a dash of modern flair and quirky charm.

Nov, 2024

Mainline Menswear Blog

Paul Smith is a brand that values sustainability and ethical production practices.

Nov, 2024

Tellar

Paul Smith tailoring tends to run slightly small, particularly in slim-fit blazers and shirts.

Oct, 2025

The Impression

Jun, 2025

The Impression

In order to appeal to a new generation of customer the Paul Smith brand needs to develop brand ideas that live outside of colour cohesion and print statements.

Jun, 2025