Petar Petrov founded his eponymous womenswear brand in Vienna in 2009, driven by a passion for igniting emotion through design. Born in Ukraine and raised in Bulgaria, Petrov studied fashion at the University of Applied Arts in Vienna under mentors including Raf Simons and Viktor & Rolf. His aesthetic is dynamic, feminine and powerful, characterized by razor sharp tailoring, fluid fabrics, and a distinctive print and colour language. Petrov's signature style represents a precise evolution toward modern elegance that is bold and strident yet personal and sensual. He wants every woman to celebrate her individuality, realize her own strength, and feel at one with herself. The brand has garnered a loyal celebrity following including Cate Blanchett, Zendaya, Gwyneth Paltrow, Hailey Bieber, and Kendall Jenner. Available at exclusive luxury retailers worldwide including Net-A-Porter and Harvey Nichols, Petar Petrov continues to redefine contemporary womenswear through uncompromising quality and craftsmanship.