PARTOW

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Style keywords

Minimalism
Luxury
Modern
Effortless
Empowering

About the brand

PARTOW is a contemporary fashion brand founded by creative director Nellie Partow in 2011. After graduating from Parsons and working for prestigious American designers including Calvin Klein, Donna Karan, and John Varvatos for ten years, Partow launched her eponymous label rooted in minimalism, unstudied luxury, and a tension between modern femininity and masculinity. The brand's philosophy centers on empowering women through clothing that serves as an extension of self-expression, dictated by what feels good rather than fleeting trends. Partow's unique background as a competitive champion boxer, including winning the New York Daily News Golden Gloves title at Madison Square Garden in 2007, informs her vision for polished yet practical clothing that women can wear in their everyday lives. As a member of the prestigious Council of Fashion Designers of America since 2015, Partow has established herself as one of New York's most promising talents with a dedicated international clientele.

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