Naadam
Style keywords
About the brand
Naadam is a direct-to-consumer sustainable luxury brand founded in 2013 by college friends Matthew Scanlan and Diederik Rijsemus. The brand's origin story began when the founders accidentally found themselves living with nomadic herders in Mongolia's Gobi Desert, where they witnessed how traditional cashmere traders fixed prices and kept profits from herders. This experience inspired them to create a company that could cut out middlemen, pay herders fairly, and offer luxury cashmere at accessible prices. The brand focuses on democratizing cashmere by sourcing directly from Mongolian nomadic herders, ensuring ethical practices, animal welfare, and environmental sustainability. Naadam is known for producing high-quality, durable cashmere pieces including their signature sweaters, emphasizing transparency and timeless design. Their mission centers on creating closet staples from premium, sustainable materials while supporting partner communities, ultimately connecting consumers and creators of the world's finest cashmere through a modern, ethical approach to luxury fashion.
