Míe is a Nigerian lifestyle brand founded by Damie Idowu in her hometown of Lagos in 2018, dedicated to creating consciously constructed fashion that prioritizes environmental sustainability. The brand specializes in resort wear crafted from natural, biodegradable fabrics that are breathable, elegant, and functional, designed specifically for conscious women with refined taste who value both style and ethical production. All Míe pieces are locally made by skilled seamstresses and artisans in Lagos, supporting the local community while maintaining exceptional craftsmanship standards. The brand has gained immediate recognition in the international fashion world for its commitment to feel-good fashion with sustainability perks, offering designs that seamlessly transition from relaxing afternoons to nights out on the town. Míe continues to evolve its design and production processes to meet customer needs without jeopardizing the environment, positioning itself as a leader in the sustainable fashion movement while celebrating African craftsmanship and creativity.