Moncler

Moncler brand image
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Trendiness score
Trendiness score
54 of 100
Popularity score
Popularity score
98 of 100
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Brand fans
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Style keywords

Luxury
Technical
Alpine
Sophisticated
Innovative

About the brand

Moncler was founded in 1952 by René Ramillon and André Vincent in Monestier-de-Clermont, a mountain village near Grenoble, France. Originally created as a supplier of utilitarian outdoor gear, the brand manufactured quilted sleeping bags, camping equipment, and padded garments for workers in harsh mountain conditions. The company gained recognition in mountaineering, notably equipping the Italian expedition that conquered K2 in 1954 and becoming the official supplier for the French Alpine skiing team at the 1968 Winter Olympics. The brand's transformation into luxury fashion began in 2003 when Italian entrepreneur Remo Ruffini acquired Moncler. Under his leadership, the company evolved from purely functional mountain wear to versatile luxury outerwear that transitions from alpine environments to urban settings. Ruffini maintained technical excellence while introducing high-fashion elements and collaborations with renowned designers through initiatives like the Moncler Genius project. Today, Moncler embodies the philosophy of being 'born in the mountains, living in the city.'

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What people are saying

Harper's Bazaar

So when I think of Moncler, I think of authenticity. Also, they've been very generous and they let me keep some of the pieces that I've worn and I wear them all the time. So I just want to say, like, they work. They're durable and they last. For me so much of what signifies luxury is time and the idea that you can invest your very, very hard-earned everything into something that's going to show up for you.

Mar, 2025

Reddit

It's been a versatile piece that I can dress up or down, requires almost no maintenance (unlike my other overcoats), is waterproof, warmer, and much much lighter. Any stains simply wash off. Moncler uses 90% goose down clusters, which is why it is noticeably puffier than Canada goose, Stone island or other brands that use duck of varying quality.

May, 2024

Reddit

I have the same coat . Got mine in 2020. Still looks great, had it dry cleaned a few times. But all in all, it's kept me warm for 5 years and counting, still looks new, and if it lasts for 5 years more I'll call it a win.

May, 2024

YouTube

so far I would say this is one of the best looking jackets from Moncler. so I would definitely compare this jacket to Chel or Couscute with that being said I would say that this is a much better jacket in terms of the feet. because was very puffy very big uh jacket as as well as cuscuit.

Mar, 2024

YouTube

this one it's a warm jacket um but I find that you have to wear like layers with it. or you know. if it's like the weather is in a 20 Fahrenhe Fahrenheit in the 20s or below. 20 this might not be the coat to wear

Sep, 2024

YouTube

i love this jacket. um it's a really really good. quality. um however I feel like if you're um in the market for a new coat. I would recommend. and you live somewhere like very very cold like me i live uh you know in New Jersey i commuted to New York City in the winter times and get really really cold i would highly recommend. maybe another uh different type of style jacket.

Sep, 2024

moncler-reviews.com

Moncler jackets are significantly more expensive than other brands, which may not be justified by some consumers in terms of functionality.

Oct, 2025

YouTube

long story short. um I wanted to exchange it for a size two they didn't have it um it just it turned into this whole thing. but because they can't do returns. and then they can't you know it was like this whole thing so just be you know just be cautious when you're buying. at the Moncler.

Sep, 2024

Reddit

However, it is slightly disappointing that it is made in Romania, not Italy. Am I saying that this is the best winter jacket one can get…of course not. You could possibly find an equally good one without the brand markup.

May, 2024

The Cut

And while the lineup was nothing short of iconic, it was disappointing to note that there were no curve models on the catwalk.

Feb, 2024

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