Mirror Palais

Style keywords
About the brand
Mirror Palais is a New York-born fashion brand founded by Queens-native Marcelo Gaia in 2019, after working nearly a decade as a stylist. The brand rose to fame in 2020 when Dua Lipa wore Mirror Palais in her "Break My Heart" music video, subsequently attracting celebrity followers including Bella Hadid, Olivia Rodrigo, Ariana Grande, and Kendall Jenner. Known for viral pieces like the "Fairy Dress," the brand gained massive social media attention and now boasts over half a million Instagram followers. Mirror Palais creates dreamy, nostalgic pieces that celebrate the divine feminine form, designing for all sizes and shapes. Gaia draws inspiration from diverse sources including his mother's closet, his Brazilian heritage, religion, and even Sailor Moon. As an environmentally conscious small business, the brand often uses vintage fabrics, leading to limited launches and made-to-order exclusives. Every garment is designed in New York with a focus on fair wages, waste reduction, and superior craftsmanship.












