ALBERTA FERRETTI

Style keywords
About the brand
Alberta Ferretti is a prestigious Italian luxury fashion brand founded by designer Alberta Ferretti, who began her journey at age 18 with the Jolly Shop in Cattolica in 1968. After launching her namesake collection in 1974, she co-founded Aeffe S.p.A. with her brother Massimo in 1980 and debuted on Milan runways in 1981. The brand quickly gained international recognition for its romantic, feminine aesthetic characterized by flowing chiffon, intricate embroidery, delicate lace, and sensual slip dresses. Alberta Ferretti has dressed countless Hollywood stars and celebrities, establishing itself as a symbol of ethereal femininity and Italian craftsmanship. After over four decades of creative leadership, Alberta stepped down as Creative Director in September 2024, passing the torch to Lorenzo Serafini while remaining Vice President of the Aeffe Group. The brand continues to embody timeless romance and sophisticated femininity through its collections.



