Masha Popova

Rising Star

Trendiness score

67 of 100

Popularity score

34 of 100

0

Brand fans

1

Product saves

Ukraine

https://masha-popova.com

Style keywords

experimental

nostalgic

subversive

deconstructed

rebellious

About the brand

Masha Popova is the eponymous womenswear brand of Ukrainian-born designer Mariia Olegovna Popova, who graduated from Central Saint Martins with both BA and MA credentials. Known for her experimental approach to denim, Popova creates designs that dance between wearable high-fashion and childhood nostalgia, drawing inspiration from her Ukrainian heritage and upbringing in post-Soviet industrial landscapes. The London-based designer gained experience through internships at prestigious fashion houses Maison Margiela and Celine, developing her signature style that synthesizes late 20th-century high fashion with the rebellious spirit of the 90s and 2000s. Her subversive creations feature playful, turbulent draping and innovative material manipulation, earning recognition from celebrities like Dua Lipa, Billie Eilish, and Bella Hadid. Popova's distinctive approach transforms denim into a storytelling canvas, creating collections that embody elegant yet carefree sensuality while pushing the boundaries of contemporary fashion through process-driven design.

Ukraine

https://masha-popova.com

Instagram

72k followersOpen in app

What people are saying

Broke Magazine

Popova's signature rebellious streak is there (thank god), but this time it's entered adulthood alongside Masha, treating tweed with the same raw energy she usually reserves for denim (don't panic there's still plenty of that)...

Sep, 2024

New Wave Magazine

A realistic view of the brand's customer, sophisticated yet flawed with no barriers to how they care to be perceived.

Sep, 2024

Kendam

Denim, a Popova signature, remained a key material in this collection. However, instead of standard jeans, she applied denim techniques to a broader range of garments, from trench coats treated to resemble aged denim to tailored trousers scraped to reveal their inner textures.

Sep, 2024

Clash Magazine

The show delivers a carefree attitude that's defiant and sexy and a sentimental spontaneity that feels lost today.

Sep, 2024

Tonello Inspiring

The brand serves as a convergence of two worlds: marrying late 20th-century high fashion with the raw, energetic essence of 90s-00s clothing, epitomizing a carefree attitude.

Jan, 2024

Tonello Inspiring

Popova's irreverent approach to sensuality, intertwined with dynamic draping and a subversive use of materials, serves as the artistic arsenal to craft collections that exude both elegance and carefree sophistication.

Jan, 2024

D5 MAG

Ethical Production: Masha's decision to primarily craft the collection in her homeland, Ukraine, showcases her commitment to ethical production.

Oct, 2023

nss magazine

In the last two seasons, brands like Mugler, Masha Popova, Courrèges, and Vaquera have highlighted this lingerie piece—sometimes too uncomfortable, other times too sexy to keep hidden.

Jun, 2025

Clash Magazine

This season welcomes the addition of tweed, but frayed and manipulated as her denim has always been.

Sep, 2024

The Impression

But rather than polished Italian clubwear for the young glitterati, here Popova's collection appeared more down-to-earth in its grunge styling.

Feb, 2024

The Glass Magazine

Popova's trademark washed-out, stitch-and-reveal denim re-emerges, however, this time the same treatments are used on various jerseys.

Feb, 2024

Viper Mag

Experimental fabrications remain a focus for the label: jerseys are given the same treatment as Popova's trademark washed-out, stitch-and-reveal denim...

Feb, 2024

Broke Magazine

Popova's signature rebellious streak is there (thank god), but this time it's entered adulthood alongside Masha, treating tweed with the same raw energy she usually reserves for denim (don't panic there's still plenty of that)...

Sep, 2024

New Wave Magazine

A realistic view of the brand's customer, sophisticated yet flawed with no barriers to how they care to be perceived.

Sep, 2024

Kendam

Denim, a Popova signature, remained a key material in this collection. However, instead of standard jeans, she applied denim techniques to a broader range of garments, from trench coats treated to resemble aged denim to tailored trousers scraped to reveal their inner textures.

Sep, 2024

Clash Magazine

The show delivers a carefree attitude that's defiant and sexy and a sentimental spontaneity that feels lost today.

Sep, 2024

Tonello Inspiring

The brand serves as a convergence of two worlds: marrying late 20th-century high fashion with the raw, energetic essence of 90s-00s clothing, epitomizing a carefree attitude.

Jan, 2024

Tonello Inspiring

Popova's irreverent approach to sensuality, intertwined with dynamic draping and a subversive use of materials, serves as the artistic arsenal to craft collections that exude both elegance and carefree sophistication.

Jan, 2024

D5 MAG

Ethical Production: Masha's decision to primarily craft the collection in her homeland, Ukraine, showcases her commitment to ethical production.

Oct, 2023

nss magazine

In the last two seasons, brands like Mugler, Masha Popova, Courrèges, and Vaquera have highlighted this lingerie piece—sometimes too uncomfortable, other times too sexy to keep hidden.

Jun, 2025

Clash Magazine

This season welcomes the addition of tweed, but frayed and manipulated as her denim has always been.

Sep, 2024

The Impression

But rather than polished Italian clubwear for the young glitterati, here Popova's collection appeared more down-to-earth in its grunge styling.

Feb, 2024

The Glass Magazine

Popova's trademark washed-out, stitch-and-reveal denim re-emerges, however, this time the same treatments are used on various jerseys.

Feb, 2024

Viper Mag

Experimental fabrications remain a focus for the label: jerseys are given the same treatment as Popova's trademark washed-out, stitch-and-reveal denim...

Feb, 2024