KNWLS

Under the Radar

Trendiness score

48 of 100

Popularity score

50 of 100

0

Brand fans

4

Product saves

London

https://knwls.com

Style keywords

Futuristic

Feminine

Edgy

Sensual

Empowering

About the brand

KNWLS is a South London-based fashion brand founded in 2017 by Charlotte Knowles and Alexandre Arsenault, shortly after graduating from Central Saint Martins. The brand has quickly emerged as one of London's most exciting labels, gaining recognition for its disruptive vision of femininity and instantly recognizable codes. Known for their "underwear as outerwear" aesthetic featuring bustiers and corsets, low-slung waistlines, and sheer fabrications contrasted with leather and denim, KNWLS creates an empowered wardrobe for the digital generation. The brand has cultivated a dedicated celebrity following including Bella Hadid, Beyoncé, Dua Lipa, and Kim Kardashian, while gaining cult status among Gen Z through its references to late 1990s and Y2K fashion. Championed by Fashion East since 2018 and a finalist for the LVMH Prize in 2022, KNWLS continues to explore experimental body-conscious designs that redefine sensuality and strength, positioning itself as a luxury fashion house for a new generation of empowered women.

London

https://knwls.com

Instagram

293k followersOpen in app

What people are saying

Notre

KNWLS has gone from strength to strength, evolving its visual language whilst staying true to its immediately recognisable codes. This includes 'underwear as outerwear' – think: bustiers and corsets – low slung waistlines, sheer fabrications contrasting with leather and denim, and an earthy colour palette.

Mar, 2025

The Impression

KNWLS retain their positioning as one of the newer generation of London brands who are once again putting British fashion on the map, they are fully in-tune with who their customer is and they play to those strengths season-after-season.

Sep, 2024

Style Cartel

KNWLS has always been for the cool, edgy, and sexy feminine... To KNWLS, it's all about taking disruptive feminine energy and creating body-conscious pieces that play into a dichotomic touch of sensuality and danger.

Jun, 2024

Culted

This season, we really wanted to take the brand to the next level in terms of maturity. We wanted to make sure it felt very understandably luxurious. We used cashmere wool and very special leathers, and there was a lot of knitwear and wool, and the combination of materials felt lux to us.

Feb, 2024

Culted

These brand staples blend lingerie-leaning designs with its feminine ready-to-wear offering, and we can't get enough of it.

Feb, 2024

Tellar

KNWLS' distinctive cuts (think cropped waists, high hips) make accurate sizing essential.

Jan, 2025

The Impression

KNWLS have looked again at this most classic of shapes [the biker jacket] and given it a re-work with “line-backer shoulders” according to the show notes which provided a smart contrast to their unabashedly body-conscious dresses and skinny pants.

Sep, 2024

Creative HEAD

There are four things which sum up the brand – sportswear, craft, corsetry, and alternative culture... It's always über-feminine but with an edge.

Feb, 2024

Creative HEAD

The brand adopts a rugged, practical approach, crafting garments that serve as protective armour while redefining contemporary women's fashion.

Feb, 2024

The Impression

The KNWLS woman, whose Modus operandi is a version of femininity which is empowered yet disruptive, is getting a little more practical.

Feb, 2024

The Impression

Each season for the KNWLS brand, something new is thrown into the mix, sometimes softening the brands 'severe elegance' and at other times sharpening it. Today all the hallmarks were there – the corsetry tie details, the flared leg trousers, the body-baring low-slung fits.

Feb, 2024

Notre

KNWLS has gone from strength to strength, evolving its visual language whilst staying true to its immediately recognisable codes. This includes 'underwear as outerwear' – think: bustiers and corsets – low slung waistlines, sheer fabrications contrasting with leather and denim, and an earthy colour palette.

Mar, 2025

The Impression

KNWLS retain their positioning as one of the newer generation of London brands who are once again putting British fashion on the map, they are fully in-tune with who their customer is and they play to those strengths season-after-season.

Sep, 2024

Style Cartel

KNWLS has always been for the cool, edgy, and sexy feminine... To KNWLS, it's all about taking disruptive feminine energy and creating body-conscious pieces that play into a dichotomic touch of sensuality and danger.

Jun, 2024

Culted

This season, we really wanted to take the brand to the next level in terms of maturity. We wanted to make sure it felt very understandably luxurious. We used cashmere wool and very special leathers, and there was a lot of knitwear and wool, and the combination of materials felt lux to us.

Feb, 2024

Culted

These brand staples blend lingerie-leaning designs with its feminine ready-to-wear offering, and we can't get enough of it.

Feb, 2024

Tellar

KNWLS' distinctive cuts (think cropped waists, high hips) make accurate sizing essential.

Jan, 2025

The Impression

KNWLS have looked again at this most classic of shapes [the biker jacket] and given it a re-work with “line-backer shoulders” according to the show notes which provided a smart contrast to their unabashedly body-conscious dresses and skinny pants.

Sep, 2024

Creative HEAD

There are four things which sum up the brand – sportswear, craft, corsetry, and alternative culture... It's always über-feminine but with an edge.

Feb, 2024

Creative HEAD

The brand adopts a rugged, practical approach, crafting garments that serve as protective armour while redefining contemporary women's fashion.

Feb, 2024

The Impression

The KNWLS woman, whose Modus operandi is a version of femininity which is empowered yet disruptive, is getting a little more practical.

Feb, 2024

The Impression

Each season for the KNWLS brand, something new is thrown into the mix, sometimes softening the brands 'severe elegance' and at other times sharpening it. Today all the hallmarks were there – the corsetry tie details, the flared leg trousers, the body-baring low-slung fits.

Feb, 2024