Y/Project

Classic Favorite

Trendiness score

41 of 100

Popularity score

68 of 100

0

Brand fans

7

Product saves

Paris, France

https://www.yproject.fr

Style keywords

Avant-garde

Architectural

Deconstructed

Gender-fluid

Conceptual

About the brand

Y/Project is a Parisian fashion label originally founded by designer Yohan Serfaty in 2010, who became known for his dark, austere leather menswear aesthetic. Following Serfaty's untimely passing in 2013, Belgian designer Glenn Martens took over the creative reins and transformed the brand into one of contemporary fashion's most innovative forces, winning both the LVMH Prize and ANDAM Award during his tenure. Under Martens' direction, Y/Project evolved into a label defined by architectural precision, radical garment manipulation, and avant-garde silhouettes that challenge conventional fashion norms. The brand became renowned for creating transformable pieces—jackets that can be worn forwards and backwards simultaneously, jeans that convert into shorts, and garments with intricate twists and folds that appear to defy physics. With a philosophy centered on questioning rather than providing answers, Y/Project embraces gender-fluidity and inclusivity, often casting diverse models and creating unisex pieces that allow wearers to express multiple facets of their identity.

Paris, France

https://www.yproject.fr

Instagram

674k followersOpen in app

What people are saying

YouTube

love how over collections you could combine. certain embellishments snap button button panels and belts with other pieces styling their stuff is enough entertainment yeah facts

Jan, 2025

YouTube

Y/Project was a beacon of creativity, known for its unconventional silhouettes and boundary-pushing designs.

Jan, 2025

YouTube

i think people that wear Y projects still look very chic. but when you look at it visually it looks kind of odd. it looks kind of strange it looks kind of fun it looks kind of witty that was something that I really liked from his Y project because I think he found that perfect balance.

Jan, 2025

YouTube

his actual designs are very intelligent like the pattern making is actually very complex. but but at the same time it's very witty.

Jan, 2025

YouTube

when you think of Glen Martin's time at Y Project a lot of the garments are really modular. they are really interchangeable. there are many different ways you can style the garments

Jan, 2025

Highsnobiety

...it's hard to fathom how and why a company with such a unique, fleshed out point of view would struggle to keep consumers interested.

Jan, 2025

Highsnobiety

The nearly 15 year old house, known for its genderless aesthetics and convulsive tailoring, will shutter its doors after last year's unsuccessful, months-long pursuit of finding a buyer, and the untimely passing of yet another founding member.

Jan, 2025

Dazed

Along with eccentric asymmetry and voluminous proportions, Martens' many adventures in denim have come to define the Y/Project look.

Jan, 2025

YouTube

i really wanted to buy Y Project pieces a couple times but in store the proportions were all wrong for me yeah yeah I mean that's also a thing right some of the stuff because it's so wacky some of the stuff does fit really awkwardly.

Jan, 2025

YouTube

love how over collections you could combine. certain embellishments snap button button panels and belts with other pieces styling their stuff is enough entertainment yeah facts

Jan, 2025

YouTube

Y/Project was a beacon of creativity, known for its unconventional silhouettes and boundary-pushing designs.

Jan, 2025

YouTube

i think people that wear Y projects still look very chic. but when you look at it visually it looks kind of odd. it looks kind of strange it looks kind of fun it looks kind of witty that was something that I really liked from his Y project because I think he found that perfect balance.

Jan, 2025

YouTube

his actual designs are very intelligent like the pattern making is actually very complex. but but at the same time it's very witty.

Jan, 2025

YouTube

when you think of Glen Martin's time at Y Project a lot of the garments are really modular. they are really interchangeable. there are many different ways you can style the garments

Jan, 2025

Highsnobiety

...it's hard to fathom how and why a company with such a unique, fleshed out point of view would struggle to keep consumers interested.

Jan, 2025

Highsnobiety

The nearly 15 year old house, known for its genderless aesthetics and convulsive tailoring, will shutter its doors after last year's unsuccessful, months-long pursuit of finding a buyer, and the untimely passing of yet another founding member.

Jan, 2025

Dazed

Along with eccentric asymmetry and voluminous proportions, Martens' many adventures in denim have come to define the Y/Project look.

Jan, 2025

YouTube

i really wanted to buy Y Project pieces a couple times but in store the proportions were all wrong for me yeah yeah I mean that's also a thing right some of the stuff because it's so wacky some of the stuff does fit really awkwardly.

Jan, 2025