ROKH

Classic Favorite

Trendiness score

51 of 100

Popularity score

62 of 100

0

Brand fans

2

Product saves

London, United Kingdom

Style keywords

Raw

Timeless

Deconstructed

Avant-garde

Androgynous

About the brand

ROKH is a London-based fashion house founded by Korean designer Rok Hwang in 2016. Born in Seoul and raised in Austin, Texas, Hwang studied at Central Saint Martins before working with industry legends including Phoebe Philo at Céline, followed by stints at Louis Vuitton and Chloe. His experience under these prestigious houses shaped his distinctive design philosophy, which he launched with his eponymous label. The brand quickly gained recognition, winning the LVMH Prize Special Prize in 2018 and debuting at Paris Fashion Week in 2019. ROKH is celebrated for its deconstructed approach to classic wardrobe staples, seamlessly blending masculine and feminine elements with raw, avant-garde touches. Hwang's designs focus on timeless pieces that are highly customizable, featuring signature details like double belts, asymmetrical cuts, and buttons running up the backs of garments. The brand philosophy centers on creating structured, adaptable pieces that accent existing wardrobes with sensual detailing and off-beat elegance.

London, United Kingdom

Instagram

260k followersOpen in app

What people are saying

GU US

This sweater/jacket has two zip pulls on it that was such a nice, unique, little touch! I can wait for it to get cooler out so I can wear it more! It runs a little large despite it not being labeled as oversized and it has some stretch to it.

Oct, 2025

GU US

I was really surprised by the quality of the material. They didn't feel like regular track pants I was used to, they felt really nice.

Oct, 2025

GU US

I love the design and it feel extremely comfortable to lounge around in.

Oct, 2025

Fashionista

Nearly a decade later, Rokh is a more realized, cleaner version of itself, focusing largely on classic pieces with unconventional-yet-timeless tailoring.

Apr, 2025

Kendam

The collection showcased Hwang's ability to blend classic tailoring with deconstructed elements and unexpected fabric combinations, creating a visually compelling and thought-provoking aesthetic.

Mar, 2025

Kendam

It exuded a poetic, whimsical vibe, but Hwang's designs were rooted in practicality. His recent collaboration with H&M, which sold out swiftly, demonstrated his ability to translate high-concept ideas into pieces with mass appeal.

Sep, 2024

GU US

I wish that there were more items with wool instead of acrylic but this jacket is still so cute!

Oct, 2025

Yahoo Canada Style

There was a fine balance between the new found love for softness and the brand's more recognized sharp and precise energy.

Oct, 2024

GU US

This sweater/jacket has two zip pulls on it that was such a nice, unique, little touch! I can wait for it to get cooler out so I can wear it more! It runs a little large despite it not being labeled as oversized and it has some stretch to it.

Oct, 2025

GU US

I was really surprised by the quality of the material. They didn't feel like regular track pants I was used to, they felt really nice.

Oct, 2025

GU US

I love the design and it feel extremely comfortable to lounge around in.

Oct, 2025

Fashionista

Nearly a decade later, Rokh is a more realized, cleaner version of itself, focusing largely on classic pieces with unconventional-yet-timeless tailoring.

Apr, 2025

Kendam

The collection showcased Hwang's ability to blend classic tailoring with deconstructed elements and unexpected fabric combinations, creating a visually compelling and thought-provoking aesthetic.

Mar, 2025

Kendam

It exuded a poetic, whimsical vibe, but Hwang's designs were rooted in practicality. His recent collaboration with H&M, which sold out swiftly, demonstrated his ability to translate high-concept ideas into pieces with mass appeal.

Sep, 2024

GU US

I wish that there were more items with wool instead of acrylic but this jacket is still so cute!

Oct, 2025

Yahoo Canada Style

There was a fine balance between the new found love for softness and the brand's more recognized sharp and precise energy.

Oct, 2024