Jil Sander

Jil Sander brand image
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Trendiness score
Trendiness score
40 of 100
Popularity score
Popularity score
83 of 100
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50
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Style keywords

Minimalist
Architectural
Luxury
Refined
Timeless

About the brand

Jil Sander is a German luxury fashion house founded in 1968 in Hamburg by designer Jil Sander, who started the brand using her mother's sewing machine. Often called the "Queen of Less," the brand became synonymous with minimalist sophistication and revolutionary simplicity during a time when fashion favored excess. Sander presented her first women's collection in 1973, introducing clean-lined designs that signaled luxury clothes for a new generation of businesswomen. The brand pioneered a different conception of luxury through streamlined purity, architectural silhouettes, and exceptional craftsmanship. Despite initial resistance from the fashion world in the 1970s, Jil Sander flourished through the 1980s and 1990s, establishing itself as the leading reference for modern minimalism. Now headquartered in Milan and part of the OTB Group since 2021, the brand continues under creative directors Lucie and Luke Meier, maintaining its commitment to restraint, quality, and timeless relevance.

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What people are saying

Harper's Bazaar

Jil Sander's Cannolo bag is a sleek and minimal offering that perfectly ticks off the trend, but you can also adjust the shoulder strap length, meaning you can wear it in multiple ways.

Feb, 2025

Who What Wear

Take Jil Sander and Toteme for example, as both of these masters of minimalism have used this delicious shade across knits, coats, dresses and even shoes, for an inviting palette that makes the mouth water.

Feb, 2025

Who What Wear

One only needs to think of designers such as Phoebe Philo, Jil Sander and Gabriela Hearst and how their approach to fashion offers both substance and intellect, designed with the modern wearer—the modern woman—in mind.

Oct, 2024

The Impression

Lucie and Luke Meier's Jil Sander is one such label who have mastered this. Looking at fashion as you would when buying a piece of furniture or artwork, you are considering how each piece will fit in with what you already own, and will you love it and look after it as something which enriches and excites long after the thrill of the purchase has faded.

Sep, 2024

Reddit

I personally own a cannolo bag in yellow, and it's become a staple in my wardrobe. The quality is superb, and it instantly adds a modern touch to any outfit.

May, 2024

Vogue

In the business, acolytes of Jil Sander, #oldCeline, and The Row are called fashion nuns for a reason.

Feb, 2025

The Fashion Spot

I usually don't have a real problem with the Meiers, and there are some solid pieces in the collection, but it's just too difficult, even looking at some of the looks is puzzling.

Feb, 2024

Red Carpet Fashion Awards

But then we get to the skirt, where the sparse, scattered fringe detailing makes it feel like the magic spell wore off halfway through the design process, leaving us with a skirt that doesn't quite match the drama of the bodice.

Mar, 2025

LEWIS'S

The new collection looks a little bit like last season's Prada. But to be honest, it's such a random grab bag of “modern fashion” tropes that the only thing one can be sure of is that it's not very Jil Sander.

Sep, 2024

LEWIS'S

Over the course of their stewardship, Lucie and Luke Meier have largely ignored Frau Sander's original mandate of purity and essentialism.

Sep, 2024

The Fashion Spot

Moreover it is very un Jil Sander. I mean I know the JS look and this is not it. Jils use of line and cut was almost ritualistic in their purpose and had immense visual weight.

Feb, 2024

The Fashion Spot

Yes id only buy JS on deep discount. Why bother paying retail for any of this. Its not important enough that its worth full price.

Feb, 2024

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