LVIR is a contemporary Korean fashion brand founded in 2017 in Seoul by husband-and-wife duo Ji Young and Won Seob Lee. The brand quickly gained international recognition, successfully debuting in Paris and Los Angeles just two years after its inception. LVIR has become synonymous with Korean minimalism, creating flexible styles that naturally integrate into the attitudes and emotions of the wearer. The brand draws inspiration from workwear and menswear, skillfully translating these elements into feminine silhouettes that embody a function-meets-sophistication philosophy. Rather than focusing on complex and glamorous designs, LVIR uses simple colors to represent comfortable and refined clothing with a stereoscopic aesthetic. The brand operates with a collaborative team approach, working with fashion experts across various specializations including patterning, dyeing, and processing. LVIR positions itself as a modern and natural brand that transcends generational boundaries, offering refined women's clothing that balances classic elements with contemporary sensibilities for the modern woman.