Jakke is an ethical fashion label founded in 2015 by East London designer Nina Hopkins. Born from the belief that fashion-forward women should be able to buy confidently into ethical fashion, Jakke specializes in creating high-quality faux fur alternatives that bridge the gap between high street and luxury markets. The brand operates under a 'Free From' philosophy, using no fur, leather, wool, or silk in their garments, ensuring all pieces are completely cruelty-free. Known for their bright colors, bold prints, and statement outerwear pieces, Jakke has gained international recognition, being awarded 'Best Faux Fur Brand' in 2017 and 'Best Wool Free Brand' in 2018 by PETA. The brand draws inspiration from art, culture, and Scandinavian design (jakke is Danish for jacket), creating contemporary pieces that allow customers to express their style while maintaining their values. Jakke is now stocked globally in prestigious retailers including Harvey Nichols, Selfridges, and Rinascente.