Unreal Fur
Style keywords
About the brand
Unreal Fur is a pioneering Australian fashion brand founded by Gilat Shani in 2011 with a mission to end the use of real fur and animal products in the fashion industry. Based in Melbourne, this family-owned label has revolutionized the faux fur market by creating luxurious, high-quality garments using 100% vegan materials and synthetic yarns from Japan and Korea. The brand is recognized as a leader in the global ethical fashion movement, crafting sought-after styles that feel identical to real fur while maintaining a cruelty-free ethos. Unreal Fur's designs emphasize quality and longevity, creating timeless pieces meant to be worn season after season. The brand has gained international recognition, being stocked in major retailers including Revolve, Free People, Bloomingdales, and Saks Fifth Avenue. As a PETA Business Friend and recipient of PETA Australia Fashion Awards, Unreal Fur successfully combines luxury with compassion, making ethical fashion both accessible and fun.
